![Page 1: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/1.jpg)
ENTER 2015 Destination Track Slide Number 1
Usages and Role of Instant Messaging Applications during the
Beatification of Msgr. Alvaro del Portillo
Arasa, Daniel; Narbona, Juan
Pontifical University of the Holy Cross, [email protected] & [email protected]
http://www.pusc.it/csi/home
![Page 2: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/2.jpg)
ENTER 2015 Destination Track Slide Number 2
Religious ceremony: +200.000 people
in Madrid.
![Page 3: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/3.jpg)
ENTER 2015 Destination Track Slide Number 3
79 nationalities 3,000 volunteers
Events in 40 cities
![Page 4: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/4.jpg)
ENTER 2015 Destination Track Slide Number 4
What’s a Beatification?
Religious event Community gatheringTouristic opportunity
![Page 5: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/5.jpg)
ENTER 2015 Destination Track Slide Number 5
Álvaro del Portillo.Exemplary lifefor Christians.
![Page 6: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/6.jpg)
ENTER 2015 Destination Track Slide Number 6
Not in Rome, but Madrid. Difficulties
· No previous experience.· Worldwide pilgrims: cultural variety.
· One-day big event.
![Page 7: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/7.jpg)
ENTER 2015 Destination Track Slide Number 7
Not in Rome, but Madrid. Opportunities
· Very committed crowd· City linked to the new blessed· Interesting touristic places nearby
![Page 10: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/10.jpg)
ENTER 2015 Destination Track Slide Number 10
Mobile Strategy Goals
· Enhancing religious experience(texts, prayers, songs...)
· Helping organization (maps, useful info, transports...)
· Promoting tourism (high Madrid reputation)
![Page 12: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/12.jpg)
ENTER 2015 Destination Track Slide Number 12
Internet off contents
Internet on contents. Youtube
![Page 13: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/13.jpg)
ENTER 2015 Destination Track Slide Number 13
Internet on/off contents. Google Maps
![Page 15: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/15.jpg)
ENTER 2015 Destination Track Slide Number 15
Zone June July August Sept Oct Nov
Europe 1,686 669 868 2,794 90 37 40 6,262
Latin America
888 398 780 1,815 141 50 61 4,193
Asia Pacific 24 20 204 557 28 12 9 867
USA & Canada
193 96 324 896 78 17 32 1,659
Africa, Middle East
& India4 3 20 46 2 2 1 78
iTunes 2,795 1,186 2,196 6,108 339 118 143 13,059
Android 12,318
Total 25,377
Downloads App Alvaro del Portillo
![Page 16: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/16.jpg)
ENTER 2015 Destination Track Slide Number 16
· 15,400 contacts· 15 messages, 3 months
· Useful information· Direct channel (crisis
communication tool)· One-way
· Informal language (i.e. Emoticons)
![Page 17: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/17.jpg)
ENTER 2015 Destination Track Slide Number 17
Data Text Promoted link Visits day before
Visits day message
August 15th, 2014 Vídeo que responde a las preguntas sobre la sede de la beatificación
/es-es/article/como-es-y-como-se-llega-a-la-sede-de-la-beatificacion-de-alvaro-del-portillo/
935 1,310
September 14th, 2014 Información sobre los actos y libros para descargar que te ayudarán a seguir la ceremonia
/es-es/article/informacion-sobre-las-ceremonias-de-la-beatificacion/
625 2,604
September 17th, 2014 Puedes descargar la infografía con todo lo que necesitas saber sobre Valdebebas
/es-es/article/el-mapa-de-valdebebas-para-la-beatificacion-de-alvaro-del-portillo/
1,831 3,858
September 21th, 2014 ¡Venir a la beatificación es fácil y no es necesaria la inscripción!
/es-es/article/asistir-a-la-beatificacion-ahora-mas-facil/
1,431 2,345
Whatsapp promotion to visit the website
![Page 18: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/18.jpg)
ENTER 2015 Destination Track Slide Number 18
Beatification
New
phone number
![Page 19: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/19.jpg)
ENTER 2015 Destination Track Slide Number 19
· Mobile communication reached an small amount of participants(estimated 200.000; 12’6% downloaded the App; 7’7% connected to Whatsapp). Not YET the best tool for a huge event.· It was effective before the event. · Many key-people used it for useful information.· Future research: data during the beatification; sharing in Social Media.
Results
![Page 20: Usages and Role of Instant Messaging Applications during the Beatification of Msgr. Alvaro del Portillo](https://reader031.vdocument.in/reader031/viewer/2022020218/55a5fa141a28ab6b588b45c4/html5/thumbnails/20.jpg)
ENTER 2015 Destination Track Slide Number 20
Arasa, Daniel; Narbona, Juan
Pontifical University of the Holy Cross, [email protected] & [email protected]
http://www.pusc.it/csi/home