Download - Use punctuation to sell more effectively
![Page 1: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/1.jpg)
Use punctuation to sell more effectively.
By Splash Copywriters
www.splashcopywriters.co.uk
![Page 2: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/2.jpg)
What’s the big deal?
The reality is:
Big businesses are using punctuation to manipulate how you read, think and feel about their brands.
![Page 3: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/3.jpg)
Understanding punctuation.
So let’s get something out the way.
This concept of manipulating punctuation for business isn’t about going back to school.
It’s not even about following rules.
![Page 4: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/4.jpg)
It’s about understanding how punctuation began and why.
![Page 5: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/5.jpg)
The origins.
Punctuation goes way back. In fact, all the way back to Ancient Greece.
A time when orators influenced the masses.
And their speeches reigned supreme.
![Page 6: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/6.jpg)
The speechwriters.
The real power lay in the hands of the speechwriters.
For it was they who marked speeches with various lines, dots and squiggles.
![Page 7: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/7.jpg)
They knew that the impact of the speeches often mattered more than the actual content.
![Page 8: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/8.jpg)
By marking the speeches in different ways, they could flag up which words to emphasise.
They could also dictate the pace and tone of the delivery.
![Page 9: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/9.jpg)
Therefore…
… understand that punctuation was born out of a legitimate need.
Speeches needed to accomplish results.
And you can use punctuation to accomplish effective brand messaging.
![Page 10: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/10.jpg)
Get it right.
Look up the different types of punctuation.
Understand them.
You’re allowed to bend the ‘rules’, but you always need to know what you’re doing. That’s because…
![Page 11: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/11.jpg)
… punctuation is the difference between feeling you’re nuts and feeling your nuts.
![Page 12: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/12.jpg)
So…
… just 1 small punctuation error can change the entire meaning of your message.
However, clever use of punctuation can improve the effectiveness of your words.
![Page 13: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/13.jpg)
Not only that, but…
… through an active voice and an inspiring, smooth read, you can conjure up feelings of emotion, enjoyment and satisfaction.
![Page 14: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/14.jpg)
Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
![Page 15: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/15.jpg)
We know how to write words that work, so if you think we can help you in any way, get in touch.
![Page 16: Use punctuation to sell more effectively](https://reader036.vdocument.in/reader036/viewer/2022082603/54b4a1f84a795964428b45d3/html5/thumbnails/16.jpg)
Call Matt on 07812 581 297 or take a look at our website:
www.splashcopywriters.co.uk