The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?Try Now!
?Do you have a tool to help me manage and track my lean startup experiments, measure progress,
and avoid failure?
. Test those first!
3.4Bringing it all Together
ASSESSMENTOBSERVATION
PROTOTYPING
TOTESTING
FAILED
FROM
TESTING
STARTING POINTS
BUSINESS MODEL
7 QU
ESTION
S
SUCC
ESS
HYPOTHESIS
265264
TES
T
264
Use the Progress Board to Test your Business Ideas
Progress Board Concept
Test Card
We believe that
Test Name
Assigned to
Deadline
Duration
And measure
To verify that, we will
We are right if
The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG
Test Cost: Data Reliability:
Critical:
Time Required:
Test Card
We believe that
Test Name
Assigned to
Deadline
Duration
And measure
To verify that, we will
We are right if
The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG
Test Cost: Data Reliability:
Critical:
Time Required:
Test Card
We believe that
Test Name
Assigned to
Deadline
Duration
And measure
To verify that, we will
We are right if
The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG
Test Cost: Data Reliability:
Critical:
Time Required:
5A
INVALIDATED
backlog build measure learn done
5B
LEARN MORE
5C
VALIDATED
back to the drawing
board: iterate or pivot
your design
advance to next step:
move on in your quest to
turn your idea into reality
4 Tests
Test Card
Learning Card
Learning Card
Learning Card
Learning Card
Learning Card
Learning Card
Learning Card
Test Card
Test Card
Test Card
Test Card
Test Card
Test Card
Test Card
Test Card
Test Card5
Insightsand Actions
6Measure progress
2Extract your Hypotheses
3Design your tests
1 (re)Shape your ideas
(6)
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
Define what “progress” means to
you and add indicators
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
Add your most cri8cal hypotheses
in order of importance
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
Use Test Cards to design experiments/tests to (in)validate each hypothesis
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
Move your Test Cards while you are making progress with your experiments
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
Capture your insights with the Learning Card
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?e.g. FIRST
INTERVIEWS
e.g. CANVASES
e.g. FIRST CALL-TO-ACTIONS
e.g. TESTING PURCHASE
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
Define if you made progress, need to pivot, or test more
The Progress Board
Business Hypotheses
!!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Measure Test: Learn Progress
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer strategyzer.com
21 43
List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business.
The tests and experiments that you intend to perform
The tests and experiments that are being planned, designed, or built.
The tests and experiments that are currently running and collecting data.
The tests and experiments that were executed, collected data, and are ready to be analyzed.
Your validation criteria step-by-step.
Back to the drawing boardIterate or Pivot your design
Design another test, and learn more before making a decision
Advance to the next step,move on in your quest to make ideas reality
?Try Now!