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Agile and User Experice –Crossing Borders?
Christoph Schmiedinger
08.11.2016
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Agile?
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It‘s all about the stakeholders...
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The initial Scrum picture
Modell aus den 90ern...
ProductBacklog
Iteration
Daily
ProductScrumTeam
PO
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Von Scrum 1.0 zu Scrum 3.0:https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/
Product Backlog:• Small• No upfront filling
Solve a problemthat the user has!
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How to achieve?
Observe user needs
Quickly develop a solution
Let the user test every increment
Incorporate the user‘s feedback
Don‘t ask the user what he wants...
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Design Thinking
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UX Design is an essential part of the development teamand therefore a core capability
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The development team writes most of the user stories!
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Nordstrom Innovation Lab
Source: Nordstrom Innovation Lab Video https://www.youtube.com/watch?v=szr0ezLyQHY
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Source: elen1 / 123RF Stock Photo
Maria
34 Jahre alt
„Skeptikerin“
ø Vermögen: ~50.000,-
ø Deckungsbeitrag: 17%
Favourite Channel: Desktop
Personas User Experience Fairs
CustomerJourneys
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What can we learn fromleading edge organizations?
Build your teams aroundproducts & processes
Align organizational structureaccording these teams
Let them create the best user experience(while pursuing a sustainable business model)
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Source: Agile Way of Working at ING Netherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
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Source: Agile Way of Working at ING Netherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
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Selbst sicher zum Erfolg.