Download - User acquisition
USER ACQUISIT ION
ROAS Social Analytics
Organic Paid Content
PRESENTED BY
FAJAR WIDI
Digital MarketingSpecialist
IN ADVERTISING ANDMARKETING, USER ACQUISIT IONIS THE TERM USED TO DESCRIBE
THE PROCESS OF BRINGINGNEW CUSTOMERS TO A
PARTICULAR BRAND, PRODUCTOR SERVICE.
We all need to acquire newcustomers to make our
products and businesseswork
But ask yourself: are youreally ready for more
customers? Is your team setup to handle an influx of
users?
First of all, is your product even ready forsome/many users? Are there still bugsthat will render the customer experiencecompletely flawed?
These are questions that you need toanswer before committing to a launch,even a soft launch, and maybe even aprivate beta.
IS YOURPRODUCTREADY FORUSERACQUISIT ION?
The customer acquisition processfor startups is hardly linear orpredictable, but that doesn’tmean that thoughtful planning isnot useful or necessary.
"The customer acquisition processis far from an exact science. Thereare many things that can (and do)go wrong" ~ Paul Graham
WHY BEINGPREPAREDMATTERS
HOWEVER, THERE ARE SOMETHINGS THAT YOU CAN DO
TO MITIGATE RISK ANDIMPROVE YOUR CHANCES
OF SUCCESS.
Yes, plans change (especially withstartups), but having a basic planof action for onboardingcustomers is non-negotiable. Thisincludes a detailed accounting ofthe platforms that you will use,the metrics that will measuresuccess, your timelines, and themanpower required to do all of iteffectively.
What goals are you trying toachieve and why? What does thetimeline look like? Are you goingto outsource or hire from within?
HAVE A PLAN
Employees of startups are knownto wear many hats. Regardless ofthe size of your team, everyoneshould understand your useracquisition process and what theirroles in onboarding will be (bothshort and long term).
HIRE THE RIGHTPEOPLE
Your CAC is loosely defined as thecost of all of your sales andmarketing expenses over a givenperiod of time, divided by thenumber of customers acquired inthat window.
CAC = MC / CA
ESTIMATE CAC
NEXT TO DO
1. Defining Your Audience2. LANDING PAGE3. Designing Your Call to Action4. Perfecting the Viral Loop5. Mastering the Right Platforms: - Identify right platform - Socmed Channel - Content marketing - PR - PPC
THANK YOU!