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User centric employee portal The story of the Olav Thon Group, and the road to 6000 happy users. Kjartan Michalsen // Team manager user experience, Logica Norway Kjartan Dannatt // Webmanager, Olav Thon Group
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Kjartan Dannatt Olav Thon Group
Kjartan Michalsen
Logica Norway
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About the Olav Thon Group - 70 Hotels in Norway, Sweden, Belgium and the Netherlands - Shopping malls - Real estate - Gift cards - Restaurants and bars - Parking - Lottery - …and much more
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© Logica <YEAR>. All rights reserved
• Logica is a business and technology service company, employing
39,000 people across 36 countries.
• We create value by successfully integrating people, business and technology to create effective, sustainable business ecosystems.
• User Experience teams in multiple countries, like Germany and Norway
• Ranked as number 1 full service intranet provider in Germany by BVdW
• UX team in Norway concist of 12 information architects and designers.
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About Logica
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The Challenge
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How to build an intranet which will solve the top tasks of users in a wide variety of businesses?
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Felles intranett
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© Logica + OTG 2011
• To make employees in OTG more efficient • To increase the reliability of internal information • To create one common information platform for OTG • To contribute to the diffusion of knowledge and competence across
divisions and departments • Strengthen the individual employee’s awareness of being part of the
Olav Thon Group
The objective
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© Logica + OTG 2011
The intranet should be • Task-oriented • Relevant • User-driven • Based on the principle of “first things first”
Philosophy
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The UX process
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Analysis Understanding our client´s business and users
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Putting the user first Design from the outside in If we don’t care it will show in the final product
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Top tasks questionare – quantitative research
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© Logica + OTG 2011
• Finding a co-worker and/or “function”, for example, "Kjartan" or
"web editor" • Read news items • Find terms and conditions for corporate clients • Find HSE manuals • Sign up and find information about training and seminars • Find special offers for employees in the OTG • Retrieve information from Superoffice (CRM database)
Top tasks
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© Logica + OTG 2011
• Find pictures and logos • Book a hotel room • Find regulations for maternity leave / sick pay • Find concept manuals • Find legal texts, e.g marketing regulations • Job opportunities • Regulations concerning payment/salary • Find “a place”, such as a hotel or a hotel
Top tasks
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Interviews – qualitative research
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Concept Define direction and how to reach our goals
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Felles intranett
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We try out complex layouts and prioritize information.
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Design Designing and testing our prototype in as many iterations as needed
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Evolution of a prototype
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The result Are there 6000 happy users?
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© Logica + OTG 2011
• Everyone can publish news • Everyone can comment on news • Everyone can send messages
User driven content and dialogue
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© Logica + OTG 2011
• 3500 medium-happy users • The introduction of a new communication platform is not enough in
itself • A large and complex organisation - and a small web department • The key: Content, content and content
The present
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© Logica + OTG 2011
• User testing and continual improvement of content and UI • Tweaking, not redesigning • "Like" feature, more ways to provide feedback on content • Mobile version?
The future
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Why UX? More than colors
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Why is UX important? Dissatisfied users breeds dissatisfied customers. UX designers works towards creating satisfied users. UX is good for business.
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What is good ux design? 6 principles: 1. User experiences are subjective 2. Users just care about themselves 3. Everybody must think about the user - not just the ux designers 4. Uninvolved clients breeds uninvolved users 5. Users will always try their best 6. It is impossible to cheat the user
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Thank you! Kjartan Michalsen, Logica Norway // [email protected] // twitter.com/liksom Kjartan Dannatt, Olav Thon Gruppen // [email protected]
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