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User-driven and market-pushed
innovation in the CCIBordeaux, 2014 September 26th
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INDEX
Target Group & Objectives
Co-creation process
Benefits
Further work
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TARGET GROUP AND OBJECTIVES
Target Group: we had to choose between all the different subsectors of
the CCI.
Creativity Services/Consultancy and Design were the chosen subsectors
due to the business turnover generated in the region and the
technological perspective for the subsector.
The objectives for the participating companies were:
Improve their competitiveness through technological innovation
Identify future business diversification in their sector
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CO-CREATION PHASES1
DESIGNCREATIVITY
SERVICES
IDENTIFICATION OF
COMPANIES
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CO-CREATION PHASES2
Market and technology needs
identification
TECHNOLOGICAL MAPPING
27FACE TO FACE
INTERVIEWS
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CO-CREATION PHASES3
Makers, entrepreneurs…
IDENTIFICATION OF THE
REST OF STAKEHOLDERS
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CO-CREATION PHASES4
Mapping results presentation and technology showcase in order to choose the technologies to develop
the prototypes: Open Hardware and Distributed Collaboration. Brainstorming on the first prototype
concepts:
A wearable device capable to interpret the bio signals of the participants of a creative
workshop
An interactive whiteboard that transfers the idea generation process, usually performed
analogically using post-its and markers, to a digital space
WS1 HELD
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CO-CREATION PHASES5
Start the development of the
prototypes: bringing to life the ideas,
research state-of-art in distributed
collaboration and affective
computing, open-hardware know-
how
DESIGNING THE PROTOTYPES
Alpha version of the prototypes (6 months)
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CO-CREATION PHASES6
Second workshop: evaluation and validation of the progress. Definition and
prioritization of the final functionalities and feedback on the state-of-the-art
research.
WS2 HELD
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CO-CREATION PHASES7
Continue with the development of the
prototypes with all the gathered information.
Data collection for the experiment that
feeds one of the prototypes (45 people
were monitored) and some functionalities
and design corrections on the other
prototype.
DATA GATHERING &
MODELING
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CO-CREATION PHASES8
Validation and improving feedback on the interactive whiteboard. Real- life scenario
piloting through a learning-by-doing methodology performed by Transcreativa Hub
students in the Basque Country
PT2 FEEDBACK
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CO-CREATION PHASES9
Development of the
received
improvements from
the students related
to the interactive
blackboard (1
month)
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CO-CREATION PHASES10
Third Workshop: Final presentation and deployment of the wearable device
prototype. Creativity session to test the prototype with participant companies final
validation and approval of the prototype
WS3 HELD
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ICC technological innovation
Co-Creation: Actors
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ICC technological innovation
Co-Creation: Results
MISSION ACCOMPLISHED!
WEDE OW
Collaboard
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BENEFITS
Added value services differ from competitors
Sales pitch for commercial purposes objective data to
support analysis and conclusions
Opportunity to diversify further potential of the
technology
Tailored solution bespoke functionalities based on real
user needs
Open solutions low costs and customization
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FURTHER WORK
Feed the PT1 to increase the
intelligence of the system
Identify more emotions
Improve Ease of Use and User
Experience of PT1 One interface
to implement all the process
Exploit obtained data in PT2
FEEDBACK FROM WSs
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De sectores: CONCLUSIONES contar conclusiones y explicar porque se Hablar de tecnologias escuetamente.
Thanks for your attention