Download - User Experience is Everything
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User experience is everythingThe story of appear.in
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Who am I?
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Dag-Inge AasTechnical Leader @ appear.in
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Who are we?
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appear.in/room-name
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Agenda
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It all started with the interns
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3 students, 2 weeks
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PICTURE OF INITIAL FEEDBACK
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Launch early!
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“The world’s biggest WebRTC-based video-conferencing service”
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The average user couldn’t care less
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Skype worksFacetime worksHangouts works
Messenger works
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“We support DTLS-SRTP end-to-end encryption with client-side encryption keys”
...it’s like super-secure!
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What could we build that was better?
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No login, no installs, free for up to 8 people
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Just share the link
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The user doesn’t care about technology
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Your technology choice will not get you users
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WebRTC was not going to make us big
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Play our strengths and innovate
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People loved us, but they weren’t coming back
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Find ways to make our product more sticky
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Got ideas and tried them out on real users
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Talk to your users!
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PICTURE SLIDES
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PICTURE SLIDES
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We innovated way too much
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We did away with “login” and “sign up”
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“Access profile” is the new login
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“Room keys” to let people in
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PICTURE OF EMAIL WITH ROOM KEY
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Keep innovations to a minimum
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Users need to feel familiar
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Too many new things is scary, unfamiliar, and will lead to users leaving
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We wanted to make a service for everyone
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People have different expectations
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VS.
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Get a target market
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Viral spread
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Showed us a new usage pattern
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Video is important, audio is muted
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Text > Audio
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So we went out and talked to them
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Choosing a target does not meanyour product will only fit those people
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A target helps you prioritize
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What has WebRTC got to do with any of this?
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WebRTC is a game-changer
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WebRTC is not about a phone in the browser
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WebRTC is not about audio or video?
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Creating new and innovateuser experiences
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Much, much easier than ever before
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WebRTC is what made appear.in possible
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But no matter what remember
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User experience is everything
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Questions?