Using Digital Media as a way to market your company and your product
ISDEF 2003 CONFERENCE18-22 SEPTEMBER, Chernogolovka, Russia
Oleg ButenkoAlexander Sobkanyuk
AlgosoftMedia
Using Digital Media as a way to marketyour company and your product
Using Digital Media as a way to market your company and your product
You have a product/service, what’s next?
Direct Mailing (e-mail lists)Internet Advertising Print AdvertisingDistributorsTrade shows/conferences
Using Digital Media as a way to market your company and your product
Presenting yourself
DistributorsConferencesAttract attention The importanceof the first impression
Using Digital Media as a way to market your company and your product
Come prepared and be prepared
Understanding the mistakes to be madeUnderstanding Western Mentality: Presentations made by Russian IT companies look out of place in the west Understanding the elements (how to attract attention)Using the right elements
Using Digital Media as a way to market your company and your product
Traditional Media Materials
BrochuresCataloguesMemorabiliaAny means necessary to provide information
Using Digital Media as a way to market your company and your product
Digital Media
Digital Media is coolMultimedia is overtaking traditional media as means of personal presentationMultimedia uses more elements needed to attract attention (sight and sound)Multimedia has more ways to separate you from the rest (original sights and sounds)At the end of the day, you want the customer to remember you
Using Digital Media as a way to market your company and your product
Multimedia Presentations
Card CD
CD Rom
DVD
On the Web
Using Digital Media as a way to market your company and your product
Understand the purpose of the presentation
The purpose is no to impress with technological innovation There is feature oriented selling and benefit oriented sellingArouse interestProvide InformationCreate PreferencePresentation must move your business forward not just educate your customer
Using Digital Media as a way to market your company and your product
Arouse Interest
Advertise successDemonstrate the productPromote the product
Using Digital Media as a way to market your company and your product
Provide Information
Discuss product featuresDiscuss product benefitsPresent needs analysisPropose solution
Using Digital Media as a way to market your company and your product
Create Preference
Describe past successesMention attractive customersPresent competitive analysis: product placement and product positioning Propose a cost-effective solution
Using Digital Media as a way to market your company and your product
AlgosoftMedia
We know and understand presentationsNot just a technology companyMany years in the businessCustomers include: Sberbank, Siemens, L`Oreal,Rostelecom, Europa Plus from General SectorSmartline, Optima (OSDC), Oracle, Tops BI, HP, Novell and Kaspersky Labs from IT sectorOne stop shop service: from brochure, to multimedia, to packaging
Using Digital Media as a way to market your company and your product
Samples
Using Digital Media as a way to market your company and your product
AlgosoftMedia
Multimedia technologiesMarketing mentality: we think of the most creative ways to move your business forward Affordability: projects scaled for both small and large companiesStick to your skills and let Algosoft address your presentation needs
Using Digital Media as a way to market your company and your product
www.algosoftmedia.ru