Download - Using linked in to grow your business 032013
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Using LinkedIn to Grow Your Business
SHR Marketing, LLCStan Robinson
www.linkedin.com/in/stanrobinson
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How do you:
Find the people you are seeking?
Cut through the noise of the internet?
Build trusted connections?
Challenge
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It enables you to leverage your existing network to reach business resources.
It helps you to be found by those looking for your expertise.
It provides a channel for you to market to business professionals, though you must do this correctly.
Why use LinkedIn?
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Started in 2003, went public in May 2011.
Largest online professional network – over 200 million members.
Originally designed to help professionals connect and map their personal networks.
LinkedIn Introduction
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Profile Optimization (Foundation)
Connections (necessary for LinkedIn to work for you)
Strategy & Tactics
What’s most relevant for you?
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LinkedIn helps you build 100% complete profile.
Professional photo. Location. Industry. Summary – with keywords. Experience - with descriptions & keywords. Skills – minimum of 5. Connections – minimum of 50.
Profile Optimization - I
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Here is what else you should add:
Headline – using keywords. Recommendations. Education. Websites. Twitter handle. What people should contact you for.
Profile Optimization - II
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LinkedIn Profile
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Bring your offline network online.
Need 100-200 connections.
Power of the network – introductions.
Determine criteria for whose invites to accept.
Quality vs. Quantity approaches
Build Your Connections
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Advanced search.
Can use name, keywords, title, company, industry, location and school.
Shows how you are connected to people.
Can save 3 searches.
Business Intelligence
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Advanced Search
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Groups
Signal
Alumni
Edit Profile – Languages, Projects, Volunteering and other options.
Other Important Features
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You can join up to 50 Groups.
Join your industry groups & prospect groups.
Groups expand your available connections.
Select a few groups to participate in.
Start your own Group
Groups
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Make it topic, not company based.
You have to promote it.
You can message group once a week.
Establishes you as a thought leader.
Attracts people to you.
Start Your Own Group
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Company Pages provide analytics on followers.
Visitors can learn about your products without leaving LinkedIn.
Ability to distribute content to all followers.
Ability to segment followers.
Company Pages
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Company Page - Example
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Pay per click or per thousand impressions.
Faster results than content marketing.
Target audience based on specific criteria.
See if your target audience is in LinkedIn.
LinkedIn Advertising
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LinkedIn Advertising
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LinkedIn Ad Set-up
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LinkedIn Ad Targetting
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Optimize your Profile.
Use Advanced Search.
Use Groups.
Set-up a Company Page.
Use LinkedIn Ads
Summary
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Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected] LinkedIn: www.linkedin.com/in/stanrobinson
Questions?