Download - Using Media As A Catalyst for Writing
Using Media As A Catalyst for Writing
Frank W. Baker
media educator
Media Literacy Clearinghouse
http://medialit.med.sc.edu
The media
What do you want your students to know about “the media”?
The media literacy approach
Traditional ModelREAD----------WRITE
New ModelDECONSTRUCT---CREATEANALYZE--------PRODUCE
What is “media literacy”?
Take a few minutes to answer:
What does media literacy mean? OR
What should our students be “media literate”?
Media literacy
the ability to---
access, analyze, evaluate & produce
both print & electronic media
Source: 1992 Aspen Institute Nat’l. Leadership Conf.
Media literacy- AMLA
Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century.
Partnership for 21st Century Skills
Information & Communication Technology (ICT) Literacy Maps
http://www.21stcenturyskills.org
Media literacy in South Carolina’sELA teaching standards
Communication: Viewing
The student will comprehend and analyze
information he/she receives from nonprint
sources.
Grade 2begin recognizing details, setting, characters, and cause and effect in material
from nonprint sources
Media literacy in South Carolina’sELA teaching standards
Grades 3-5 demonstrate the ability to make
predictions about the content of what he/she
views
Grades 4-5
Begin evaluating the ways that different
nonprint sources influence and inform
Media literacy in South Carolina’sELA teaching standards
Grades 6-8 demonstrate the ability to distinguish between fact and opinion, to compare and contrast information and ideas, and to make inferences
Grades 6-8 evaluate the ways that the use of language, the medium, and the presentation contribute to the meaning and impact of a message
Media literacy in South Carolina’sELA teaching standards
Grades 9-12
Demonstrate the ability to analyze and evaluate the effectiveness of the techniques used in nonprint sources for a particular audience.
Teaching Strategy
Still Photographs
photos from historyphotos from history
photos from photos from magazines/newspapermagazines/newspaper
photos in photos in advertisementsadvertisements
Moving Images
TV/streaming TV/streaming commercialscommercials
Motion picturesMotion pictures
The languages of TV & Film
CAMERAS
Positioning (high, low) Movement (pan, tilt)
Physically moving the camera SOUND (narration, music, sound effects) LIGHTING EDITING (post production) SETS & COSTUMES
The writing (producing) connection
ElementaryElementary- have students create cereal boxes using - have students create cereal boxes using
words and colors and other attractivewords and colors and other attractive featuresfeatures
- have students design a print ad based on - have students design a print ad based on a favorite toy commercial using techniques a favorite toy commercial using techniques of persuasionof persuasion
The writing (producing) connection
Middle SchoolMiddle School- storyboard and script a favorite scene/ad storyboard and script a favorite scene/ad
from TV/filmfrom TV/film- design the cover of a CD or DVDdesign the cover of a CD or DVD- create a counter tobacco ad after learning create a counter tobacco ad after learning
how to read an adhow to read an ad
- examine alliteration in a hip-hop song- examine alliteration in a hip-hop song
The writing (producing) connection
High SchoolHigh School- students create a 30 second news promo students create a 30 second news promo
based on info found in the morning based on info found in the morning newspapernewspaper
- Examine stereotypes portrayed in film Examine stereotypes portrayed in film and/or televisionand/or television
- Write a film or television reviewWrite a film or television review