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Using media to give a voice to older people
www.bristolageingbetter.org.uk
Ruth RichardsonProgramme Manager
Bristol Ageing Better (BAB)
BLF Networking Event, 8 July 2015
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Overview
BAB striving to involve older people in all aspects of Communications:
• Development of Comms Strategy
• BAB Radio Show
• Aardman Animation
www.bristolageingbetter.org.uk
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Communications Strategy
BAB Comms Group Membership- Chair, Bristol Older People’s Forum- Member of BAB Older People’s Steering
Group
Audience Profile: Older People- Think/Feel/Do- Barriers to engage- Triggers to engage
www.bristolageingbetter.org.uk
You do not need to
be lonely
You are useful a
nd not a burden
BAB can help yo
u
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BAB Community Radio Show
‘The Babbers Show’ live every Monday at 1pm
Run by older people, for older people
Training provided for
9 older volunteers
ITV News feature
Sponsorshipwww.bristolageingbetter.org.uk
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Aardman Animation
Brief
Awareness raising
5 Ways to Wellbeing
Call to action
Researchers
30 older people interviewed -> 6 characters
Distribution
Local / National / You!
www.bristolageingbetter.org.uk
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Obstacles & Challenges
Challenging and changing perceptions
Involving diverse groups of older people
Talking about loneliness
www.bristolageingbetter.org.uk
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Aardman Animation
SPHERE project:
www.bristolageingbetter.org.uk