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Using Social Media for Business
Steve ButtryKirkwood Community College
Sept. 1-3
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The key is to do it consistently and consistently well.
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I try not to be too repetitive, and to evenly pace my posts throughout the day if I have multiple tweets.
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Twitter allows regular customers to see specials for more repeat business.
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Everything is much faster on Twitter. Timeliness was never more important – even posting something half an hour late is sometimes too late.
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One thing we have started using Twitter for lately is posting our fliers via Twitpic. This is great and people seem to retweet them a lot
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I have found some good information on Twitter. The tweets that contain links to blogs or articles relevant to the topic are very helpful.
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“A tweet I posted about the new mural on the Iowa City store was viewed by KCRG news, so they came down and did a story about it. Success!” – Stephanie Catlett
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We are currently using Twitter to advertise new job opportunities, updates on my video blog, current events, etc.
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“We’ve promoted events/activities in which people can get involved. We’ve also recognized people for their efforts (e.g., volunteers).” – Becky Soglin
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As a business, I use Chirpcity, to find people that live in Cedar Rapids and Iowa City to follow … and hope they follow me back.
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Twitter is not a sales tool, nor is it best utilized for overt marketing. It is a conversation. It is giving value.
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Twitter for business purposes is like an after-hours mixer or business cocktail party.
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More advice coming tomorrow from other connections on LinkedIn, Facebook, general social media use.
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“Look at social media as a part of your overall communications strategy versus a new toy.” – Anne Wiskerchen
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Start with the end result in mind. That means considering what you want out of social media and how you want to be perceived.
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People helping, caring, advising, sharing and expecting nothing in return is what social media is about.
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It is not the quantity of followers on Twitter, Friends on Facebook or connections on LinkedIn that is important, it is the QUALITY.
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Whether personal or business, each chat/update/post needs value or you will get ignored/unfollowed/unfriended.
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Each site fills a niche: Facebook = friends & family, LinkedIn = professional contacts, & Twitter = all of the above + new/unknown people.