Download - Using Social Media to Break Down Walls
Breaking Down Walls:Using Social Media to Build
Partnerships and Generate Fresh Ideas
Larry BlumenthalRobert Wood Johnson Foundation
June 30, 2009
Library of Congress, Prints & Photographs Division, LC-USW36-318
Top Reasons for Not Using Social Media
Collection of National Media Museum
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Top Reasons for Not Using Social Media
Don’t have time Too much work Don’t have resources Senior staff don’t see
value/not sure of ROI May face criticism Loss of control
Not relevant to my work
Collection of National Media Museum
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What We Do
• Give Ideas Wings
• Build Partnerships
• Help Set Agenda
• Share Knowledge
Library of Congress, Prints & Photographs Division, LC-B2- 2542-5
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Launched: August 2006
Goal:Generate conversation, feedback and new ideas to pursue
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Launched:April 2009
Goal: Join the conversation on health reform, provide perspective and context
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Launched: December 2008
Audience: More than 1,000 followers
Goal: Connect with others who can make a difference on our issues
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Launched:April 2009
Goal:Share our story
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Launched: December 2008
Goal:Tap into the wisdom of the crowd
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Launched: June 2009
Goal:Tap into the wisdom of the crowd
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Launched:Earlier this year
Goal:Pilot new ways of generating ideas from field
Results:285 entries from 21 countries
History:Five competitions so far
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Projected Launch Date:July 2009
Goal:Pilot new way of Interacting with field, generating ideas
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Lessons Learned
•Strategy is helpful
•Baby steps are OK
•Start conversations
•Create connections
• Harder than it looks
•A different lens
The New York Public Library. New York Public Library Archives.
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Discussion
Larry BlumenthalRobert Wood Johnson Foundation
George Eastman House Collection
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