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Animal Genomics and Biotechnology Education
Using Social Media to Deliver Extension
Alison Van EenennaamCooperative Extension SpecialistAnimal Biotechnology and Genomics Department of Animal Science University of California, Davis, USATwitter: @[email protected]
http://animalscience.ucdavis.edu/animalbiotech Van Eenennaam 12/10/2015
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Outline
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
• Researchers’ use of social media • Use of social media in my extension program• The good, the bad, and the ugly of social engagement• The perils of internet shaming • Importance of watching your wording - on social
media & ANY electronic communication (e.g. emails)!• Recognition in merit and promotion system
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Many of us are coming to social media late in our extension careers
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
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Nature Volume:518, Page:459 Date published: 26 February 2015
http://www.nature.com/news/scientists-are-cautious-about-public-outreach-1.16965
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
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Use of social media in my extension program
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
• Different social media target different clientele • Who am I trying to reach?
• YouTube• Serious documentaries • Comical parodies• Recording of presentations
• Twitter• eBEEF (Beef eXtension)• Linked in
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
YouTube: Animal Biotechnology 30 min.
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
YouTube: GE in California Ag 30 min.
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
YouTube: Musical parody 5 min.
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
YouTube: Musical parody 5 min.
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
Google: You Tube Alison Van Eenennaam
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eBEEF.org
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
eBeef fact sheets
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
Webversion of eBeef factsheet
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
BioBeef videos – on YouTube eBEEF channel
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Website: eBEEF.org YouTube: eBEEFTwitter : @eBEEForg
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
eBEEF was developed as part of USDA NIFA grants
# 2013-68004-20364#2011-68004-30367#2011-68004-30214
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@BioBeef twitter – for biotechnology
Trying to discuss scientific ideas in 140 characters is scientificTourette’s syndrome
#Not enough room to discuss complex topics!
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http://www.zmescience.com/medicine/bill-nye-view-gmos-5345435/ http://www.naturalnews.com/049257_Bill_Nye_Monsanto_propaganda_GMOs.html
Not all scientists are willing/interested to speak out in public – for many reasons
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http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html
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Consider my recent peer-reviewed scientific publications: Van Eenennaam, A.L. 2013. (Invited Chapter) Considerations related to breed and
biological type. Chapter 3 in Heifer development in beef cattle. D. J. Patterson and M. F. Smith Eds. Veterinary Clinics of North America: Food Animal Practice. 29:493–516.
Van Eenennaam, A.L., K. A. Weigel, A. E. Young, M. A. Cleveland, and J. C. M. Dekkers 2014. Applied Animal Genomics: Results from the Field. Annual Review of Animal Biosciences. 2:105-139.
Van Eenennaam, A.L., K. L. Weber, and D. J. Drake. 2014. Evaluation of bull prolificacy on commercial beef cattle ranches using DNA paternity analysis. Journal of Animal Science. 92:2693-701.
Love, W. J., T. W. Lehenbauer, P. H. Kass, A. L. Van Eenennaam, and S. S. Aly. 2014. Development of a novel clinical scoring system for on-farm diagnosis of bovine respiratory disease in pre-weaned dairy calves. Peer J 2:e238.
Van Eenennaam, A. L., and A. Young. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science. 92:4255-4278.
Van Eenennaam 12/10/2015
Perhaps as concerning to public sector scientists is that the internet is being used by some to cast doubt on science/scientists
Animal Genomics and Biotechnology Education
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Van Eenennaam, A.L. and Young, A.E. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science 92:4255-4278.
Published October 1, 2014 http://www.journalofanimalscience.org/content/92/10/4255.full.pdf
Van Eenennaam 12/10/2015
Animal Genomics and Biotechnology Education
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Interestingly many sites that say they value transparency & disclosure of vested interests do not identify their sources, nor allow comments
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http://weknowmemes.com/2012/07/dont-believe-everything-you-read-on-the-internetAnimal Genomics and Biotechnology Education Van Eenennaam
12/10/2015
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Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
#science14
http://news.sciencemag.org/scientific-community/2015/02/agricultural-researchers-rattled-demands-documents-group-opposed-gm
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Dr. Kevin FoltaProfessor and ChairmanHorticultural Sciences DepartmentUniversity of Florida BLOG “Illumination” http://kfolta.blogspot.com
Van Eenennaam 12/10/2015
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“Has your institution been served with an open records request for your email? As odd as it may seem, you deserve congratulations. The attention you are receiving shows that your research is now at the center of public policy debate.”
http://www.ucsusa.org/our-work/center-science-and-democracy/protecting-scientists-harassment/science-in-an-age-of-scrutiny.html
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“The public should also have access to information on who is funding an academic’s work, and any influence the funder has on the content of that work”http://www.ucsusa.org/center-science-and-democracy/protecting-scientists-harassment/freedom-bully-how-laws#.VSsX200tGUl
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
http://animalscience.ucdavis.edu/animalbiotech/My_Laboratory/Projects/index.htm
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SOCIAL MEDIA/INTERNET ARE POWERFUL TOOLS!!Unresolved questions around use of social media/internet in Extension
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015
• How do you document impact of social media endeavors?• How should it be recognized in merit and promotion
system?• How do materials/websites developed by teams and
placed on the internet get rewarded at home institution?• How to draw distinction between personal opinion,
speaking as an extension professional/university employee, and speaking on behalf of the university?
• Managing/documenting time spent on social media• Who will mentor young faculty on use of social media?• What is the appropriate response to defamation?
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Questions?
Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015