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Using Social Media To Enhance Your Fundraising Events
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1.28 billion monthly active users 255 million monthly active users
Source: www.statista.com
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Hints and tips for social media…
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Tip #1 • Share at least one image daily on your chosen social network(s) • Try to share multiple photos per day if possible Tip #2 • Like and repin (on Pinterest) or regram (on Instagram) other images you
think are relevant to your audience Tip #3 • Follow other people or charities similar to yours and, if you can, leave
positive comments Tip #4 • Use tools like Pinreach and Statigram to help you easily analyse the
success of your campaigns
Visual Content
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A Hashtag (word or phrase led by a #) identifies your campaign or event Any content generated with that # becomes linked Tip #1 • Great for creating a community around your event among all the noise • #s are helpful if you have an active social media account with multiple
events and updates going on simultaneously • NfPs who use # on Instagram have 2x as many followers as those that
don’t Tip #2 • Get your followers involved in the # with a call-to-action • #s can create user-generated content that can be useful for case studies,
testimonials and other marketing material • Tools like Slidagram and Flipagram are great for creating these galleries
The all-powerful #
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In the moment reporting from your event creates buzz and excitement for family and friends of participants. Tip #1 • Use Twitter to keep the buzz going around the event (those who aren’t
attending this year may be motivated to join the following year if it looks/sounds fun)
Tip #2 • Add photos and videos to the mix • Always include a short caption Tip #3 • Post-event, use the content to generate slideshows/galleries for participants
Live posting
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Tools available with Blackbaud Heroix
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To learn more about Blackbaud Heroix, get in touch! https://www.blackbaud.co.uk/heroix
0845 658 8590
Be sure to register for our forthcoming demo of Heroix on Thursday, June 12th at 2PM
Register Here: https://attendee.gotowebinar.com/register/979704801494431745
Thank You for Attending!