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Using Social Networking to Promote Your Business
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what is social networking?
Social networking (or media) focuses on building online communities of people
who share interests and/or activities. Most social network services are Web-based and
provide a variety of ways for users to interact, such as e-mail and instant
messaging services.
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marketing 1.0
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marketing 2.0
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who is online?
62% are25-54
years old
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plan
• Plan THEN act• Incorporate into existing marketing efforts• Define goals and objectives
Target market Action to take Budget Resources
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plan
• Measure results Goals Costs ROI
• Revise
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it’s all about…
Relationships,
Relationships,
Relationships!
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tips & techniques
Don’t be one-dimensionalBe a resource AND ask questions90/10 ruleDon’t let people forget youBe responsive AND say Thank You!Grammar, spelling and punctuation DO count!Do not ever lie, swear, tell bad jokes and so onDo not ever post something you don’t want
“someone” else to see
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strategy
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focus!
blog
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• Over 500 million active users, HALF log on every day
• 61% of users are over 35• 62% earn at least $60,000• Second most popular website in U.S.• People have Profiles; Businesses have
Pages
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profile
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page
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examples
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examples
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advertising
• Can promote website or Facebook pages, events, applications and groups
• Daily budget• Schedule• Target audience
Location DemographicsLikes and interestsConnections
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• Over 85 million members • 71% are over 35 years old• 69% earn at least $60,000• 48% have attended college• 37th largest website in U.S.
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profile
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connections
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company page
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groups
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answers
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advertising
• As low as $10 per day• Target audience
GeographyIndustryJob function
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• Over 175 million registered users• Over 100 million tweets sent every day• 30% of users earn over $100,000• 24% are 35-49• 49% have some college education
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page
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youtube
• Over 2 billion videos watched every day• 36% are 18-34 years old• 29% earn over $100,000• 13% have attended graduate school• 4th largest website in the U.S.• “90% of Internet traffic will be video by
2012” (Nielsen)
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channel
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advertising
• Target audienceDemographicInterest-basedContentBuzz
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blogging
• Almost 150 million blogs• 25% of bloggers are 25-34 years old• 29% are 35-44 years old• 21% are 45-54 years old• 50% post 1-3 times a week• 67% of bloggers are men
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example
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but I don’t have time!
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time management
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why?
Word of mouth on
steroids!!
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tell people!
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it’s all about…
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final thought…
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questions?
Connect with me!www.facebook.com/deb.krier
www.facebook.com/DebKrierTheSociaLightwww.linkedin.com/in/deborahkrier
www.twitter.com/debkrierwww.debkrier.com/blog
www.youtube.com/dkrierthesocialight