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Using Technology to Enhance Events
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About us…
Steve BonehamSteve BonehamWill AllenWill Allen
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About you…
Do you…
Use the web?
Blog?
Podcast?
Use a digital camera?
Use an RSS reader?
Use social networks?
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The Technologies
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Why use technology?
Reach a global audience
Engage with people
Increase your productivity
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Where to start?
Enhance what you already have
Text structure & style
Use quotes (feedback)
Add some images
Polls
Consider other media
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Custom maps
Interactive maps overlaid with your data
Potential usesDirections to events
Branch locations
Branch staff
Members…
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Online calendars
Private, shared and public
Allow others to add events
User download & reuse
Integrate calendars
Potential usesEvents listings
Meeting schedules
Netskills workshop
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RSS newsfeeds
Provides a summary of new content
Used on websites, blogs, wikis, podcasts…
Users subscribe to feed for updates
Aggregate feeds from any source
Syndicate for reuse elsewhere
Potential usesNews
Events
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Blogs
Web-based journal with commentingEasy to update Self-organisingRSS feedInformal & engaging
Potential usesNewsEvents review & feedbackEverything!?
"One of the fastest growing mass communication tools of the modern era" [Guardian, 28/4/06]
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Podcasting
Audio content for download to mobile devicesConversational & personal
Engaging
Not technically difficult
Needs commitment
Potential usesInterviews with scientists
Interviews with participants
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Social media
Communities built around resource sharing…Photographs
Videos
Bookmarks
Presentations…
Potential usesHosting
Viral marketing
User-generated content
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Social networks
Large online communities
Tools to connect peopleFind, friend, message, poke…
Potential usesFocal point for your community
Discussion, surveys, interaction
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Wikis
Web pages that can be editedPublic or restricted
Versioning control
Potential uses Collaborative authoring
Note taking
Intranet
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Amplifying events
Share presentations
Live blog commentary
Wiki for note taking
Audio/video streaming
Remote participation
Social network after event
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What about established methods?!
Don’t rely on technology alone
Print is still useful!
Email is still useful!Mailing lists
Discussion groups
EventsPresentations, networking
@
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Understand Online behaviour
Want specific informationFrustrated by delaysMulti-taskingShort attention spanQuick to click…
When using a monitor… reading is slower intelligibility lower
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Page Content
As a general rule, web content should have:
Lower word count (than print)
Front-loaded paragraphs
Clear structure
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Who are you writing for?
“Every opening paragraph is the beginning of a delicate and transient relationship between reader and writer.”
Gentle Reader, Stay Awhile; I Will Be Faithful
Amber Simmons (A List Apart article)
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Understand your audience
What are their needs?
How much detail do they want?
What do they care most about?
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The Power of Language
“The web is all about communication … every detail furthers the conversation”
Bronwyn Jones, Better Writing Through Design, A List Apart (July 31, 2007)
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Establish Trust
Maintain credibility Spelling and grammar
Up-to-date pages
Reviewed links
Keep thinking about your audienceEntice them to find out more…
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Tools, tools, tools…
Traditionalversus
New & emerging
“I have to say you need to pick the right tool for the right project!”
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Issues and Limiting factors
What’s feasible?
Time and resource?
Who owns the content?
Online tools are constantly evolving…
“There needs to be recognition that this is time consuming.”
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Summary
Plan your use of technology & be strategic
Identify & understand your audiences
Consider your intent
Write well & appropriately
Embrace new technologies!
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Create an action plan
Plan how to take this forward…What will you do?
Why?
How will you do it? blogs for
regional
branchPodcast?
RSS?
Ask Netskills!
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Contact us
Thanks for listening… Any questions, do get in touch!
Steve Boneham
Will Allen
www.netskills.ac.uk
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Further resources
For tools featured and demonstrated during the session, visit:
http://www.diigo.com/list/nspb01/baas