Transcript
Page 1: Using TouchPoints to Engage and Inspire

Using TouchPoints to Engage and Inspire

Page 2: Using TouchPoints to Engage and Inspire

The Brief:

Page 3: Using TouchPoints to Engage and Inspire

The Sun’s Multi Platform Offering

Page 4: Using TouchPoints to Engage and Inspire

Under 35s Reading Behaviour

The Sun Newspaper

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Page 5: Using TouchPoints to Engage and Inspire

Under 35s Reading Behaviour

The Sun Newspaper and iPad App

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Page 6: Using TouchPoints to Engage and Inspire

Under 35s Reading Behaviour

The Sun Multi-Platform

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Page 7: Using TouchPoints to Engage and Inspire

Opportunity 1: Early Birds

The Sun iPad App

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Page 8: Using TouchPoints to Engage and Inspire

Opportunity 2: Afternoon Digest

The Sun Newspaper

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Page 9: Using TouchPoints to Engage and Inspire

Opportunity 3: Evening Download

The Sun Website and Smartphone App

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Page 10: Using TouchPoints to Engage and Inspire

Under 35s Mood in the Morning

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Page 11: Using TouchPoints to Engage and Inspire

Under 35s Mood in the Afternoon

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Page 12: Using TouchPoints to Engage and Inspire

Under 35s Mood in the Evening

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Page 13: Using TouchPoints to Engage and Inspire

Creative Messaging: The Morning iPad

Using mood to inspire messaging and position

Page 14: Using TouchPoints to Engage and Inspire

Creative Messaging: The Afternoon Newspaper

Using mood to inspire messaging and position

Page 15: Using TouchPoints to Engage and Inspire

Creative Messaging: The Evening Website and Smartphone

Using mood to inspire messaging and position

Page 16: Using TouchPoints to Engage and Inspire

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