Download - Using video in social media for nonprofits
Social Media Suite
The Nonprofit Center at La Salle University
May 07, 2015
Presented by: Michael [email protected]@pwpvideoCopyright 2015
A Few Words About Strategy
• Please have one
• Strategic Plan
• Marketing Plan
• Social Media Plan – will include YouTube
Online Video Strengths
•Great for SEO
• Makes Webpages Sticky
• More Than Just Likes and Subscriptions
Online Video Today
http://www.adweek.com/news/technology/study-young-people-watch-more-22-hours-online-video-week-163757
Content Curation
• You Can Share Other’s Work
• Like Videos as your Channel
• Subscribe to other Channels
• Share Other’s Videos on Social Media
What Should We Say?
• What are You Trying to Communicate?
• What Problem are You Trying to Solve?
• Who is Your Audience?
• What Stories and Visuals do we have?
What Should We Say?
• Have a Culture of Storytelling
•Photos and Graphics can be Useful too
• Don’t Forget to Shoot
• You can Shoot Once and Cut Over Time
Content is King
• Informational:
Works Well to Promote Events, Programs, or Organizations in General
• Storytelling:
Works Well for Fundraising, Advocacy, and Brand Awareness
Informational Videos
• Capture Behind-the-Scenes Glimpses of Your Organization and Staff
• Use Text and Statistics in a Creative Way to Engage and Educate - Infographics
• Create How-To Videos Related to Your Cause
• Document a Program or Event for Future Promotion
Story Driven Videos
• Increases Audience Engagement
• Bring Client Needs, Successes and Gratitude to Donors With Video
• According to Decision Research, Studies have Shown That Donors Respond More to Videos About One Person in Particular Instead of Two or More
Story Driven Videos
• Fund/Friend Raising A Story of an Individual Who Has Been Directly Impacted by a Program
• Brand AwarenessA Story About a Volunteer's Experience
• Community AdvocacyA Story About a Citizen to Inspire Action
To DIY, or not to DIY?
• Do You Have the Staff?• By Staff I don’t Mean Interns
• Skill and Interest
• Time
• Can you Combine Forces
To DIY, or not to DIY?
• Beginner – No Training
–Video Blogs–Video Diaries–Anything Via Webcam, Smartphone
To DIY, or not to DIY?
• Intermediate - Some Training and Practice
Recommended - or Hire a Pro
–Testimonials–Event Coverage–Speakers
Shooting Tips
• Use Headphones
• Don’t Forget to Use Your Tripod
• If You are not on a Tripod, Shoot Wide
• Get Coverage – Wide, Medium, and Close
Shooting Tips
• Leave Some Headroom
• Look Room/Leading
• Mind Your Background
• Beware of Backlight
• Choose Direct to Lens vs. Off Camera
Shooting Tips
• Shoot Lots of B-Roll
• Hold B-Roll Shots Steady for 10-20 Seconds
• Try Variations like Zooms or Pans
• Move Your Camera for Different Angles
• Film B-Roll of People You Have Spoken To
YouTube for Nonprofits
• www.youtube.com/nonprofits
• Requires Acceptance in Google for Nonprofits
• www.google.com/nonprofits
YouTube for Nonprofits
• Call to Action Overlays
• Free Annotations with External Links
• Live Streaming
• Donate Button Enabled
Distribution
• Name Your Video File
• Words Help – Title, Description, and Tags
• Closed Captions and Annotations
• Ask for Likes and Shares
• Embed Your video
Distribution
• Facebook: Auto Play Changes Everything
• Twitter: Link to Your YouTube Video
• Vimeo: Great for Embedding