Download - UW Community Engagement
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Community Engagement in Higher Ed Community Engagement in Higher Ed
John Lucas, @jplucas55, #UWSocial
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Our Old WayOur Old Way
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Technology = connectionTechnology = connection
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Our New Way: Web 2.0 tactics Our New Way: Web 2.0 tactics
Social mediaCrowd-sourcingCommentsPolls Curation
ChatsContentUser-generationEvent/campaign Mobile
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#1: Seed social everywhere#1: Seed social everywhere
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#2: Develop a tone & voice#2: Develop a tone & voice
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#3: Listen & converse#3: Listen & converse
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#4: Create connection to content#4: Create connection to content
Ask questions Respect the audience Have fun Provide value
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#5: Integrate social with goals#5: Integrate social with goals
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#FINDUW #FINDUW SOCIAL MEDIA SCAVENGER HUNTSOCIAL MEDIA SCAVENGER HUNTAUG 31-SEPT 2, 2011AUG 31-SEPT 2, 2011
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THE BUCKY CHALLENGETHE BUCKY CHALLENGESOCIAL + SCHOLARSHIPSSOCIAL + SCHOLARSHIPSSEPT 16-OCT 3, 2011SEPT 16-OCT 3, 2011
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#uwgrad#uwgradCommencementCommencement
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“We're looking at doing a new, huge enterprise
multimedia project on April 18. Please, no
vacations that day….Thanks and more later. This
is going to be fun!”
— The Director
(Sent Feb. 21)
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The end result: uwrightnow.wisc.eduuwrightnow.wisc.edu
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Where does it get you?Where does it get you?
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Respect and reputationRespect and reputation
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Power of 1,000,000
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The takeaway: Power of 1 The takeaway: Power of 1 Impact:Impact:AdmissionsAdmissionsAlumniAlumniGivingGivingCustomer Customer serviceserviceAdvocacyAdvocacyReputationReputationWhat you What you needneed
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Value of our effortsValue of our efforts
“Not everything that can be counted counts, and not everything that counts can be counted.”
–Albert Einstein
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““You can’t stop what’s coming, it all ain’t You can’t stop what’s coming, it all ain’t waiting on you. That’s vanity.”waiting on you. That’s vanity.”
--No Country for Old Men --No Country for Old Men