![Page 1: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/1.jpg)
2014
UX and Ethics in Healthcare
Elisa del GaldoHead of Customer Experience
Adwoa BaahConsultant
Mette DrabaekProject Assistant
Blue Latitude Network
![Page 2: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/2.jpg)
2
Why is UX in healthcare different?
![Page 3: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/3.jpg)
3
Patients
![Page 4: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/4.jpg)
4
Carers
![Page 5: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/5.jpg)
5
Healthcare Professionals
![Page 6: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/6.jpg)
6
Advocates
![Page 7: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/7.jpg)
7
Pharma
![Page 8: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/8.jpg)
8
Reliance and interdependence
![Page 9: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/9.jpg)
9
Different goals and objectives
![Page 10: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/10.jpg)
10
Bad practice
![Page 11: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/11.jpg)
11
“Our families get cancer too”Mark
Works for one of the world’s largest pharma companies.
![Page 12: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/12.jpg)
12
Good practice
![Page 13: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/13.jpg)
13
Not a normal commercial relationship
![Page 14: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/14.jpg)
14
The third party role
![Page 15: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/15.jpg)
15
It’s about listening and understanding
![Page 16: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/16.jpg)
16
Because healthcare aims to make well
![Page 17: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/17.jpg)
17
![Page 18: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/18.jpg)
![Page 19: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/19.jpg)
19
It’s about hearing all the voices
![Page 20: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/20.jpg)
20
Good practice is grounded in ethics
![Page 21: UX and Ethics in Healthcare (Elisa del Galdo)](https://reader034.vdocument.in/reader034/viewer/2022052617/541c7eff7bef0a16088b5254/html5/thumbnails/21.jpg)
The Lineup๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild