FORTUNE FAVOURS THE
BRAVEUX in large scale corporates
UX CRAFT CAPE TOWN MEETUP – 26 FEBRUARY
SIGNPOSTS
• MYTHS OF INNOVATION• MYTHS OF DESIGN
• WHY UX• WHY NOW• WHY NOT
• POLITICAL ECONOMY• CHAMPIONS AND CHEAPSKATES
INNOVATIONaka “You are a special and unique flower”
DESIGNDESIGNER DECIDER DEITY
WHY UX
IT PROVIDES AN INCREMENTAL FRAMEWORK FOR STEP CHANGEi.e. IT’S EXPLAINABLE TO BUSINESS AS A PROCESS – AND EFFECTIVE AS A STEP CHANGE
WHY NOW
UX - SO HOT RIGHT NOW!!!
USERS EXPECT HELP ; AND GOOD HELP AT THAT…
CHEAP COST OF SERVICING USERS = LOWER TCO = PROFIT
WHY NOT
CORPORATES NEED ROI _ AND DESPITE WHAT YOU’VE BEEN TOLD – THEY ARE GOOD AT MEASURING IT
POLITICS & ECONOMY“All politics is local”
PEOPLE ARE POLITICAL: GET OVER IT
CORPORATESARE NOT DEMOCRACIES
BUT THEY ARE PLACES WHERETEAMS WORK TO A COMMON GOAL
PROJECT + OFFICE POLITICS• DON’T AVOID OR
IGNORE IT• BUT DON’T GET
INVOLVED IN IT
LEARN THE LAY OF THE LAND….
BUT ALWAYS BE SWITZERLAND
CHAMPIONS & LUMBERGHSHow to help winners win, and convert those who can’t help
STAKEHOLDERS ALWAYS MATTER
Except with regards to clip art…
FIND YOUR CHAMPION
CONVERT YOUR LUMBERGH
BY SHOWING VALUE TO THE BUSINESS IN THE WORK
WE ARE ALL USERSAPPEAL TO THE FACTS AND RATIONALE
- DON’T SELL HYPE – - DON’T LOSE MOMENTUM –
- DON’T PROMISE WHAT ISN’T GOING TO BE ACHIEVED -
THANK YOU