Download - UX Portfolio_Kelly Ser
UX Portfolio Kelly Ser / UX Designer
FOOD
Redistribution for
better supply-demand balance
EDUCATION
Ensure children from lower income families
thrive in initial years
TAXI
Creation of new experiences
for driver and passenger
FOOD | OVERVIEW
In 2013, Singapore set a record 703,200 tonnes of food wastage
This is enough to fill 600 Olympic-sized swimming pools!
One man’s trash is another man’s treasure
Over 100,000 lower income families & elderly households rely on
donations/government subsidies for food
Around 20 VWOs offer free meals-on-wheels services & run meal
centres around Singapore Limited resources: Only offers lunches; Typically Mon-Fri only
Instead of throwing the food
away, why not share it with those
who need it?
FOOD | INTERVIEWS + INSIGHTS + HMWs
A series of stakeholder interviews, visits and shadowing revealed that
How might we encourage and facilitate volunteerism amongst donors, VWOs and volunteers through the omnipresent smartphone?
How might we encourage F&B establishments to redistribute food (that would otherwise be disposed of) into the stomachs of the needy elderly and lower income families?
Food producers i.e. F&B establishments were often largest food wasters but
missing in food donation drives
Volunteerism needs to be integrated seamlessly into people’s lifestyle
if we want increased participation
Donors and volunteers require encouragement/incentives to continue their
involvement in meal programmes
FOOD | IDEATION + ITERATIVE PROTOTYPING
“Most industries have already jumped on the smartphone/high speed connectivity bandwagon, so why should the social services sector lag behind?”
Already established meals on wheels & meal centres arrangements
The final solution had to be readily
implementable and tap on the Existing surplus of food
waste generated by F&B establishments
High connectivity of the general populace through the smartphone
In consultation with stakeholders, we set out to develop an app and a cloud database to store information on stakeholders involved in the programme The app will serve as the data collector and also “street directory” for both the food donors i.e. F&B establishments and the collection teams i.e. Volunteers/VWOs
FOOD | SOLUTION
Introducing the
“Food Where They Belong” Programme Supported by mobile app based technology and cloud database storage
FOOD | SOLUTION
Mobile Wireframes and Mock-ups F&B Establishments
New users click to sign up
Existing users click to log in
Click to update on donation for
the day
Click for updates on collection progress and messages from beneficiaries
Click for info on achievement level
Choose a preferred timing
Indicate no. of boxes of veg, meat, carbs for donation Need more
containers? Indicate no. required
Real-time update on collection progress
See how many more donations to unlock next
achievement
FOOD | SOLUTION
Mobile Wireframes and Mock-ups Volunteers/VWOs
New users click to sign up
Existing users click to log in
Click for info on pickup schedule Click to
double check on items to bring along
Click to tabulate all containers collected at the end of day
Overview of pickup locations
and timing
Total no. of containers to be
collected
No. of top-up containers for donors
Click once storage is done
properly
Indicate whether all collections
were successful
Click once everything is in order
EDUCATION | OVERVIEW
So, how might parents in low-income communities ensure
children thrive in their first five years?
Parents navigate these obstacles, so that children not only survive but thrive — in their early years
Parents and caregivers play an influential role in ensuring children have the best start in life
Skills, competencies & habits gained in these years accompany children into adulthood
The first five years of a child’s life are a crucial time — filled with exciting milestones and innumerable roadblocks
In low-income communities there are substantial barriers to overcome
EDUCATION | INTERVIEW + INSIGHTS
Discussions with VWOs, govt officials, govt subsidised pre-schools and parents from low income communities revealed that
Parents are receptive to being educated, but lack time,
money and avenue to do so
Low income parents face additional constraints e.g. health problems, addiction etc that compromises
their ability to be an educator
Involvement in their childrens’ lives value
add to their education
Children have a strong desire for
role models in their lives
External reinforcements are key motivators for
for children’s growth and development
2-pronged approach of teaching children and
parents (on how to teach) is the most effective
Lack of resources
Parenting
Things important to children
Implementation
EDUCATION | HMWs + ALTERNATE WORLD INSPIRATIONS
Dot voting to select pertinent issues to be addressed before generation of HMWs
Parents face additional constraints e.g. health problems, addiction that
compromises their ability to be an educator
Parents involvement in children's’ lives value add to their education
2 pronged approach of teaching children and parents (on how to teach)
is most effective
HMW create a nurturing environment that provides positive reinforcements to children?
HMW ensure that parents are receptive towards learning about educating their children from teachers?
HMW instill commitment from parents to be regularly involved in educating their children?
Disneyland
Shopping Mall Loyalty Programme
ISSUES HMWs
EDUCATION | IDEATION + PROTOTYPING
Developed ideas to address each HMWs and shortlisted two for prototyping
To give all low income families an “education pack” comprising of a simple start-up kit with toys/books that parents
can use with their children (multi-language)
Provide monetary incentives to compensate parents when they are “on duty” learning/receiving
instructions from teachers on how to educate children
EDUCATION | SOLUTION
Introducing
“THE SMART BOX” Specially designed to meet the needs of parents and children (0-5 years old) from lower income families
What does “The Smart Box” come with? #1 Tools to guide parents on simple
ways to play with/educate children at home
#2 In-house guidance by volunteers available upon request
#3 Learning development guide to chart children’s progress
#4 Free enrolment in govt subsidised pre-school
#5 Incentive Card: Reward parents for efforts in learning skills to educate children
Best of all, it’s free for all lower income families with children below age 5!
EDUCATION | SOLUTION
Tools
Incentive Card
Box doubles up as crib!
Learning development chart
Lower income families may not always have a clean, clear space for new-borns
Caters for both indoor���& outdoor activities
Available in various languages
EDUCATION | SOLUTION – INCENTIVE CARD
Card allows parents to take time off work & learn skills to teach their child
Parent take time-off from work
Meet teacher to discuss child’s development
When satisfied, teacher credits points* into incentive card
Teacher shares key learning techniques that parent can try at home
Teacher will assess parent’s understanding of technique taught
*Points can be converted to food/book vouchers to compensate them for time away
from work and to incentivise continued participation in programme
TAXI | OVERVIEW
With the rising cost of private transport in Singapore, there has been a rise in usage of public transport for commute. The Taxi, with its door-to-door convenience and efficiency, has become increasingly popular. Unfortunately, the number of unpleasant experiences shared by passengers and drivers have also been on the rise.
Service Provider
Passenger Service Host
Driver
See Hail
Boarding Conversation
Drive Payment Unload
Bye
Drivers should see themselves as Service Hosts rather than Drivers
Fatherly Safety Fred
Fatherly Safety Fred
Fatherly Safety Fred
TAXI | INTERVIEWS + INSIGHTS + PERSONAS
Interviews with stakeholders
involved in the journey and field visits were made
Driver Pregnant woman Drunkard
Professional Student Pet owner
INSIGHTS ² Smell in taxi played a key role in affecting
journey experience ² Talkative drivers irritate passengers at times ² Passengers preferred route clarification
before journey commenced ² Rising taxi rentals make it inevitable for
drivers to drive fast
Fatherly Safety Fred
Considerate Smelly Aunty Sally
Tipsy Owl-ly Kumar
A range of personas were then created, with their respective needs, wants, expectation, frustrations etc listed down
How-Might-Wes (HMWs) were developed to meet the needs of each persona. “Tipsy Owl-ly Kumar” was the persona of choice for further ideation based on the HMWs
TAXI | HMWs + IDEATION
HMW increase the
availability of taxis?
HMW increase taxi drivers’ geographical orientation?
HMW adjust the level of engagement according to the passenger’s preference?
HMW ensure
selection of
optimal route?
Creative Matrix for ideation Prioritisation Matrix to select ideas for prototyping
Tipsy Owl-ly Kumar
TAXI | PROTOTYPING
Dedicated customer care team for each region
Driver bonus for timely
arrival at
destination
Card for passenger to indicate “Do Not
Disturb”
Panel for passenger’s reference
on traffic conditions
and ETA
A series of prototypes were created based on the 4 ideas selected, and subsequent iterative testing with stakeholders helped to refine the designs further
Prototyping
Series of iterations based on user feedback
The 4 ideas selected for prototyping
TAXI | SOLUTION
Encapsulates all 4 ideas, taking into account ease of implementation and cost efficiency
Introducing the
Forecasting Ability
Location Map
Engagement Preference
Rating System
Enables passenger to track taxi location during journey
Ensures undisturbed journey if preferred by
passenger
Cost of trip and ETA estimation once destination is confirmed
(uses real-time traffic conditions for estimation)
Allows centralised tracking of driver performance and
incentive scheme to aid in staff retention
Real time feedback system that improves Driver-
Passenger engagement Arrival Time : Traffic Condition :
Estimated Fare :
5:35 PM SMOOTH
5:28 PM
Chat
Quiet
$7.80