Grace NgCo-Founder Javelin.com, creators of Lean Startup Machine
@uxceo @nycuxpa #ngnycuxpa
Validating Product Ideas with Quick and Simple Experiments
Friday, May 30, 14
What isLean Startup?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
EARLY ADOPTERS
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
PIVOT
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Lean UX?
Lean Startup?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Lean Startup@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Lean UX@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
“Tell me and I forget. Show me and I remember.
Let me do and I understand.”
- Confucius
@uxceoFriday, May 30, 14
@uxceoFriday, May 30, 14
@uxceo
Let’s Do a Start Up.Let’s Do a Start Up.Friday, May 30, 14
Great Idea!
Textual search is limiting. How can I search a visual query?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Textual search is limiting. How can I search a visual query?
Textual search is limiting. How can I search a visual query?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Photo Q&A AppFriday, May 30, 14
Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Ask Question
Upload Photo
Riskiest Assumption: Do people even have visual questions to post?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
What is this bird??
What kind of bird is this? (Is it even a bird??)
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
What is this bird??
Riskiest Assumption: Can someone can answer within given time?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
What is this bird??
What kind of bird is this? (Is it even a bird??)
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Will this scale? Can this be replicated?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Wireframed...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Designed...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Launched...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Oops.
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Exploration Interviews@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
I don’t care...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
$2 M2 Years
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
~$20M
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Need Finding...@uxceo
6 Months
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
MEASUREMETRICS
LEARNPIVOT/PERSEVERE
BUILDEXPERIMENT
Hypothe
size Test
Analyze
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Need Finding...@uxceo
24 Hours
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Step 1
@uxceo @nycuxpa #ngnycuxpa
Define Your Hypothesis
Friday, May 30, 14
Who is the customer?
@uxceo @nycuxpa #ngnycuxpa
Define Your CustomerMust be specific to be easily testable!
Friday, May 30, 14
What is his/her problem?
@uxceo @nycuxpa #ngnycuxpa
Define the ProblemMake it specific to the target customer
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
Problem
INCORRECT:“People are not recycling” is not a problem someone has
CORRECT:“Busy mother forgets the day of the week for collection”“College student is confused how to sort plastics”
Two similar but different problems
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
Solution
Do not define until the problem is validated
Why? Because every problem has multiple solutions
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Step 2
@uxceo @nycuxpa #ngnycuxpa
Plan Your MVP
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
What must we LEARN?
What are the Core Assumptions of our business?
Assumption: A behavior, mentality, or action that needs to happen in order for hypothesis to be true.
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
What must we LEARN?
Prioritize: Which Assumption is the Riskiest?
The one that is most unknown, and crucial to the business
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
What do we BUILD to test?
1.Exploration -> understand problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
Friday, May 30, 14
Ship MVP@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
How to MEASURE success?
Decide on the weakest outcome you will accept as validation
Called the Minimum Success Criterion
Friday, May 30, 14
@uxceo @nycuxpa #ngnycuxpa
How to MEASURE success?
Time# People x
1. How big is the problem?
2. Revenue > Opportunity Cost
Salaryx
Friday, May 30, 14
Step 3
@uxceo @nycuxpa #ngnycuxpa
Run Your Experiment!
Friday, May 30, 14
EARLY ADOPTERS
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Step 4
@uxceo @nycuxpa #ngnycuxpa
What did you learn?
Friday, May 30, 14
Invalidated?
PIVOT!
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
They did it.
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Validated?
PERSEVERE!
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Keep Testing@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Case Study@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Founders UX Help@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Exploration Interviews@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers hourly for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Pitch@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Pitch@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
No Backend@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
No Backend@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
Online platform is sufficient
Concierge:60%
satisfied
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Concierge
Customer Submits RequestUX Designer gets email and submits feedback
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
Manually
Customer Submits RequestUX Designer gets email and submits feedback
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
High PainLow Pain
Low Frequency
High Frequency
Focus@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
@uxceo
Manually@uxceo
Friday, May 30, 14
MVUX@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
Experimentation
• Rapid design method that helps designer work through every detail of the UX early on to explore and structure complex interaction while retaining clarity and usability for the customer
• saves time
Idea
Exploration
Pitch
ConciergePrototype
Friday, May 30, 14
1. http://leanstartupmachine.com
2. http://leanenterprisebook.com
3. http://javelin.com
@uxceo @nycuxpa #ngnycuxpa
Resources
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
Friday, May 30, 14