Value Propositions for Profit-seeking entrepreneurs
Lisa Princic
lisaprincic.com Facebook@lisaprincicLinkedIn
Strategist | Author | Coach
Lisa helps impact-driven entrepreneurs find true clarity, true clients and true wealth. She is a trained business strategist and coach who believes that in order to move from being self-employed to a true business owner, they need to go to the heart of their business model to discover what’s real and what’s possible.
A value proposition contains the DNA of your business that
guides your strategy & signals to the world what you
offer.
Value Propositions for Profit-seeking entrepreneurs
The combination of what do for people, who you are meant to serve and what you stand for
– your sweet spot!
Value Propositions for Profit-seeking entrepreneurs
Without knowing yours it’s impossible to scale, increase your impact & make a profit.
Value Propositions for Profit-seeking entrepreneurs
First, let’s look at what it’s not . . .
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis– Patagonia's Mission Statement
Spreading the power of optimism. – Life is Good’s purpose
It’s not a mission statement or a company’s purpose – those are too simplistic:
Value Propositions for Profit-seeking entrepreneurs
A value proposition is also not marketing - a heading, a
visual and a few lines of text . . .
Spreading the power of optimism. – Life is Good
Build the best product, cause unnecessary harm, and use business to inspire and implement solutions to the environmental crisis–Patagonia's Mission Statement
Value Propositions for Profit-seeking entrepreneurs
Quite simply, it’s the promise of value you deliver & the main reason a prospect should buy from you.
I help conscious entrepreneurs, who want to earn more profit, develop customized
business strategies to attract better clients and significantly increase their revenue in
just 3 months.
Example 1:
Value Propositions for Profit-seeking entrepreneurs
Main components: Target audience Solution you provide Outcomes you promise What makes you different Social proof or evidence
(optional)
Value Propositions for Profit-seeking entrepreneurs
We help [identify your ideal prospect] succeed by
[outcomes/results you deliver]. [Your solution] [describe main
benefit/unique value] as demonstrated by [evidence].
The template
We help passionate women entrepreneurs in the early stages of their business
growth increase their revenues through online and offline networking and learning
opportunities.
Example 2:
Value Propositions for Profit-seeking entrepreneurs
To find your value
proposition start by
understanding what your customers
value.
Value Propositions for Profit-seeking entrepreneurs
It’s not all the features & cool things your product or service
can do.
It’s what it does for them, based on their desires,
not yours.
Value Propositions for Profit-seeking entrepreneurs
It’s your job to get into the head of your BEST clients to find out what their burning
needs are, what keeps them up at night & what helps them
reach their vision.
Value Propositions for Profit-seeking entrepreneurs
Do this in 3 ways:
1. OBSERVE2. ASK3. BE THEM
Value Propositions for Profit-seeking entrepreneurs
1. OBSERVELook at what they talk about, write about, find important and share in conversations and on social media.
Value Propositions for Profit-seeking entrepreneurs
2. ASKUse open ended vs. leading questions to get accurate answers so people don’t say what they think you want to hear.
Value Propositions for Profit-seeking entrepreneurs
3. BE THEMGet into their headspace. Think about what they want in their life more than anything. Imagine what emotions they want to experience.
Value Propositions for Profit-seeking entrepreneurs
Now let’s look at you . . .
Value Propositions for Profit-seeking entrepreneurs
You and what you offer in a unique way is the other
half of your value proposition.
Value Propositions for Profit-seeking entrepreneurs
What you deliver and how you are uniquely designed to do it differently from everyone else
is a very big piece of what makes you attractive to a subsection of your target
audience.
Value Propositions for Profit-seeking entrepreneurs
Otherwise you have to be the first, best or only ..
Value Propositions for Profit-seeking entrepreneurs
And that’s
a pretty tall order
!
How do you grow your organization by being
yourself?
Value Propositions for Profit-seeking entrepreneurs
To be successful you have to say something. That
something needs to say what you mean.
KNOW YOURSELF!!
Be bold!
Value Propositions for Profit-seeking entrepreneurs
3 Truth-seeking questions:
• I believe ... • The value I create impacts
people positively because ...• The purpose of my work is
to... • I get really excited about...
Success comes from having confidence in who you are. Differentiation is how you
communicate it. Leave an impression with
your truth. It’s as simple as that.
What’s your BIG why?
Prospects often become attracted to you because they
buy IN to your bigger vision.
Why you have decided to take this path is another big reason that makes
you STAND OUT from everyone else.
Value Propositions for Profit-seeking entrepreneurs
Now it’s your turn to create your own meaningful value
proposition!
Value Propositions for Profit-seeking entrepreneurs
Helpful hints :
Make sure it means something to you.
Make it as specific as possible.
Add movement, evidence or a metric to strengthen it.
Value Propositions for Profit-seeking entrepreneurs
Ways to use it:
As a statement to guide your whole business strategy.
To steer away from opportunities that don’t fit.
As a positioning statement to put on your homepage.
For the foundation for your brand strategy.
Value Propositions for Profit-seeking entrepreneurs
Ready to create your own super-powered value proposition?Use this link for 60% off my
in-depth course:Value Propositions for
Profit-seeing Entrepreneurs. (Act fast! Limited # of discounted enrollments
available.)