Download - Vardenchi Work Vault
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The Vardenchi Work Vault
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The BriefVardenchi is a Mumbai based Customized Motorcycle brand.
Vardenchi was looking to showcase their bikes to a larger audience. They felt the need to create a digital community for passionate bike fans and propagate their leadership.
Apart from this, Vardenchi wanted to motivate potential customers to consider their line of bikes.
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• Social Media Management• Content Strategy• Designing and creating communication material required by Vardenchi for social media• Strategic Marketing Consultancy
Scope of Work
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Motorcycle Diaries
Photo of the Day
Approach
Motorcycle Diaries were various video blogs showcasing existing patrons’ testimonials and experiences with their Vardenchi will give a personal touch to the blog. @VardenchiLife covered the life of a Vardenchi owner. With testimonials from his family, friends, neighbors and most importantly from him, a video taken of these people were given an overall feedback.
A photo of a new/past motorcycle, the team working, a new sale etc was posted as the photo of the day.
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Contest
Approach
The Vardenchi Photo Contest was a contest run during the Superbike Festival 2013 in Pune.
During which, contestants were made to take a picture and tag themselves. The photo with the most likes, won the contest.
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Facebook Posts
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Facebook Posts
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Twitter Posts
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Twitter Posts
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Web Video Blog
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• Saw a spike in Facebook followers by a hefty 4300 • Number of Twitter followers increased by a modest 237• 22 Mentions and 30 Retweets daily on Twitter• This was achieved in a mere 45 days, without any paid advertisements
Results
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Thanks for your time!If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
[email protected] +91 97640 01729
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