RESEARCH

Never market to someone until you’ve walked in their shoes.

Our researchers lived with seniors for 30 days.

TOPLINE

INSIGHTS

“Don’t let my white hair fool you. I’m as sharp as a tack!”

OLDER BODIES, YOUNGER MINDS

STAGE, NOT AGE

“I joined a yoga studio to find

inner peace after my wife passed.”

FEARS…

TAKE “IT”

FOR GRANTED

“I can get anything I

need at Wal-Mart, but I still

prefer the corner store.”

DECISION TO MOVE

“I wish I had moved in sooner because of the friendships I’ve made.”

WE THINK WE KNOWWE KNOW WE KNOW

Let’s go!