Download - Vibe Magazine Social Media Presentation
Objective
Make it more personal, relatable magazine and website.
Goals
Increase communication with followers.
Build awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.
Strategy and Tactics
Execute a social media refresh
Improve and add social sites where necessary.
Link all social platforms Increase meaningful content Put a response team in place to improve
engagement with current and new fans
Current Social Media Strategies
Current Social Media Strategies: Twitter, Facebook, Myspace, USTREAM, RSS,
YouTube LinkedIn Music mixer for iPhone & iPad
Demographics: Male/Female 18-34 year olds Minority based ethnicities
COMPLEX Magazine Only has Facebook & Twitter Links to ads
XXL Magazine
VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active
VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
Strategies to gain more customers: Listen and respond – since
they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going.
Strategies for awareness: Ex. Vibe Mixer App for
iPhone/ iPad