64th World Newspaper CongressKyiv · September 2012
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
Change theway we
think about the news
dimarts 4 de setembre de 12
Change theway we
think about the news
Change how weuse the
newsroombuilding
dimarts 4 de setembre de 12
Change theway we
think about the news
Change how weuse the
newsroombuilding
Change theway we workand interact
with our readers
dimarts 4 de setembre de 12
Media is:
· app (product) · public space· community3
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
live data minning on
how people ‘read’ us
and read the news
dimarts 4 de setembre de 12
app [brand+content] x screens + smedia
· one single brand, many products· adapt to every screen and behavior
· social media first!· hear the people / change the agenda
website, twitter, facebook, mobile apps, ipad edition, tv, radio, magazine...
live data minning on
how people ‘read’ us
and read the news
dimarts 4 de setembre de 12
Show thechange
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
understand media as the new third space
dimarts 4 de setembre de 12
+VilaWeba community-centered project of newspaper
commitment · community · club
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12
total reach
dimarts 4 de setembre de 12
membership
advertising
total reachbusiness
reach
dimarts 4 de setembre de 12
membership
advertising
total reachbusiness
reach
dimarts 4 de setembre de 12
membership
advertising
total reachbusiness
reach
Facebook,Twitter
dimarts 4 de setembre de 12
dimarts 4 de setembre de 12