• Everyone who would consider a job is actively looking for work

• Job boards are the main way to market jobs

• Campaigns can only be used when you have lots of time to prepare

• It is hard to make your brand stand out

• Campaigns need a big budget

• The whole employment brand has to be done at once

• Focus groups can’t be done on-the-fly

Brief

Insight

Audience Personas

What We Did

Bold

“Reject 1%. Hire 99%.”

Mike Bailen

Content

Microsite

What We Delivered

$1,000 per hire

“Taking our personality to the market has really hit the jackpot.”

This was some of the best work I’ve seen.

“This showcased the awesome culture with a mix of honesty and passion for the business.”

Questions