Download - Videcon ppt
BRAND IMAGE ANALYSIS AND CUSTOMER RELATIONSHIP
MANAGEMENT
Presented by:Azahruddin Hashmi
Introduction• Videocon was founded by Nandlal Madhavlal
Dhoot in 1987.• It emerged as an industrial conglomerate with
interests all over the world.• The group has 17 manufacturing sites in India
and plants in China, Poland, Italy and Mexico.• It is the third largest picture tube manufacturer in
the world.• Videocon group has an annual turnover of US$
4.1 billion.
SPECTRA OF BUSINESS
• Consumer electronics • Home appliances • Oil and gas
• DTH
Major Competitors
• LG
• Samsung
• Onida
• Sony
OBJECTIVES
• Analyze the reputation of Videocon T.V. in the
market. • Study Consumer behavior towards the brand
Videocon. • Strategies to increase the brand reputation of
Videocon in the market.• Understand competitors in the the market.
SWOT ANALYSISStrengths Weaknesses Opportunities Threats
High brand awareness.
Poor customer service.
Videocon exploring whole new segments
Entrance of global competitors.
Largest distributed manufacturing bases across India.
Weak promotional strategy of CTV.
Entry to global markets.
Increasing competition in home market.
Price Player. Less focus on unconventional channels
Growing semi urban market.
Brand reputation is decreasing.
Global Presence. Fewer incentives to dealers/retailers
Shifting brand loyalty to other companies
METHODOLOGY
Collection of Data Primary
Research Type Descriptive Research
Data Source Primary Data
Instruments Questionnaire
Sampling Unit Customers, Dealers/ Retailers
Sample Size 100 Customers
Observations and AnalysisFamily Income
Awareness about Videocon , SAMSUNG & LG by Customers
Why Videocon, Samsung or LG?
Customer willing to spend on T.V.
Post purchase feedback
Factors affecting Buying decision
Findings
• For consumers service is very important. Beside convenience, service is key factor.
• Poor relationship between the company and dealers.
• Consumers are satisfied with the quality of Videocon CTV.
• Customer switching from VIDEOCON to other brand is due to poor after sell service.
Issues and challenges
• Poor customer retention• People perception• Technology upgradation rapid in market• Competition with other brands
RECOMMENDATIONS
• Improve after sale service.• Need to focus more on promotion of CTV.• Establish better relationship with dealers and
retailers.• Organize demonstrations and exhibitions. • Focus on Technology Upgradation.• Enhance brand reputation.• Open exclusive showrooms.
Thank You..