Download - Video Is Here - Now What?
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Chief LizardTony Meister
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VIDEO IS HERENOW WHAT?
a look at current trends and how to creatively
leverage video.
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A Story is an account or recital of an eventor a series of events, either true or fictitious.
Source: http://www.thefreedictionary.com
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IMAX Think big.
Volkswagon Think small.
Blogger Push button publ ishing.
Walmart Save money.Live better.
Disney Park The happiest place on earth.
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COLOR THE WORLDWith your story…
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COLOR THE WORLDWith your story…
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Dad Meister – Sr. Chief Lizard
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I DreamOf Jeannie
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“Here’s Johnny!”
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EvilKnievel
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MeAge 15
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WHYVIDEO HOW
VIDEOto do
w i t h
WHAT
V I D E O
to do
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TEAM
OGETHER
VERYONE
CHIEVES
ORE
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TEAM
OGETHER
VERYONE
CHIEVES
ORE
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TEAM
OGETHER
VERYONE
CHIEVES
ORE
Add a point to the discussion.
Interject an idea, or how you may have used video.
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WHYVIDEO
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TRENDS
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According to Forbes, 59% of executives would rather watch
video than read text.
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“The difference between helping and selling
Is just 2 letters.”
- Jay Baer
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Content marketing is any marketing formatthat involves the creation and sharing of media and publishing content in order to acquire customers.
Source: Wikipedia, http://en.wikipedia.org/wiki/Content_marketing
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B2B ContentMarketing Usage
-By Tactic-
Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
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Differences in B2B Content Marketing Usage - By Tactic
Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
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Video Scribe Explainer Videos
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Animated explainer videos increase conversion rates by 20% according to Unbounce.
Source: http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013
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“We needed a way to take what appears to be complex in writing and make it simple with audio and supporting images - the video helped us do just that.”
-Teklynx
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HOW
VIDEOto do
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WHERE DOI START?
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Consider theDESTINATION
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What is theSTORY
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“No matter what you do, every person in this room is a story teller. It is our job to tell our story (what our value proposition is) to someone along the path of purchase, period.”
- Gary Vaynerchuk
Source: YouTube: #ElevateNYC, July 24, 2013
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Know Your Audience
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Don’t goSolo.
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Facebook Embed with PostmagicResponse videos
Instagram Business page videosFi lters and edits
Literature Pul l graphics from video into brochures
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WHAT
V I D E O
to dow i t h
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WHERE DOI GO WITH IT?
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“We used the video in our signatures, on our website, on our YouTube channel, in our webinar/presentations (often for the 5 minute wait time before we start), in reseller/end user education, co -marketing with our resellers, email campaigns, sales presentations, etc. ”
- Customer Response
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Ad Network Connects v ideo ads with publ ishers.
Ad ExchangePubl ishers, advert isers & networks buy & sel l the ad spaces.
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Automated Submission Services
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TruView In-Display
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TruView In-SearchYouTube Google
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TruView In-View
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