© 2011 Forrester Research, Inc. Reproduction Prohibited1 © 2009 Forrester Research, Inc. Reproduction Prohibited
Video Market Dynamics
Henry Dewing
Principal Analyst
Phil Karcher
Researcher
March 9, 2011
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Video is a high or critical priority for nearly half of companies in 2011
“Which of the following initiatives are likely to be your IT
organization’s top technology priorities over the next 12 months?”
Base: 2,612 IT decision makers
Source: Forrsights Budgets And Priorities Tracker Survey, Q4 2010
Implement or expand use of videoconferencing,
video analysis, and other video technologies
Low
priority
38%
High
priority
35%
Not on our
agenda
15%
Critical
priority
12%
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Most companies have implemented or plan to implement videoconferencing technologies
28%
19%
17%
16%
20%
27%
19%
41%
28%
Immersive videoconferencing
Room-based videoconferencing
Desktop videoconferencing
“What are your firm’s plans to adopt the following technologies?”
Implemented
Planning
Interested
Base: 2,612 IT decision makers
Source: Forrsights Budgets And Priorities Tracker Survey, Q4 2010
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Most companies have implemented or plan to implement videoconferencing technologies
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Yin and Yang of Video Solutions Buyers
Business Mangers
and
Users
Network
Administrators
and
Technology Buyers
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Broader trends are pushing video adoption
Tablets and smartphones increase the number of touch points for video
Video continues to be integrated into other parts of the collaboration toolkit
The distributed workforce uses video to stay connected
SaaS and managed service models allows buyers to easily try and buy
video solutions
Consumer video use drives cultural, behavioral change
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Business video usage will approach consumer penetration levels
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Executives and managers are driving demand for, and use of, video today
Consumerization
Executive and
manager –driven
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Desktop video is mostly an upper management tool
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Forrester’s TechRadar: Video In The Enterprise
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Access is paltry but there is some willingness to try
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Access and lack of necessity are the main inhibitors
Room-based Desktop
My company does not provide the
tool for me to use42% 48%
It is not something that I find
necessary to accomplish my job35% 34%
I have not received adequate
training to properly use the tool4% 3%
It would be too difficult and time-
consuming for me to use the tool 2% 1%
None of my colleagues use the tool 11% 10%
I have an alternative that is just as
effective for me to use4% 3%
None of these/another reason 11% 10%
Base: US, Canadian, and UK information workers at companies with 100 or more employees who are currently not
using the tools listed above
Source: Workforce Technographics®, US, Canada, and UK Survey, Q3 2009
“You mentioned that you do not use the following tools at your job. Why?”
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Workers use desktop video for meetings and training
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IT faces a number of obstacles
Selling the benefits – or holding off early adopter BUs
Establishing a funding model
Wading through complex deployments – bandwidth QoS
Mitigating technology risk
Measuring quality of experience
Training users – not just how to use, but when and why too
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To push adoption forward vendors need to
Deliver video onto desktops to drive familiarity
Deliver higher quality experiences with current technologies
- and the tools to measure the experience
Mitigate the technology risks of investment
Do a better job of selling and measuring the benefits
Help companies identify applicable use cases
Pursue not only management buy-in, but management commitment to
nurture scenarios
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Services will be a critical delivery capability
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Thank you
Henry Dewing
www.forrester.com
Phil Karcher
www.forrester.com