Download - Vietnamese online video watching behaviors
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The video watching behaviors on internet
Objective
The survey was conducted with the aim to understand the video watching behaviors on Internet. The survey was conducted to 300 persons 18-39 years old in Ha Noi & Ho Chi Minh, who often watch Video on Internet.
Interests in watching video on Internet
More than 2/3 of the respondents interesting in watching video on Internet
Q. How much are you interested in watching video on internet? (N=321)
30%
36%
24%
33%
24%
28%
31%
38%
39%
38%
37%
41%
42%
36%
31%
25%
37%
29%
34%
30%
32%
1%
2%
0%
2%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total
Male
Female
18-29
30-39
Ha Noi
Ho Chi Minh
Very interested Interested Normal Not interested Not very interested
Duration for watching video
52% of 18-29 watch videos more than 1 hour per day.
Q. How long do you watch videos on the internet per day? (N=321)
Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh Depend on the long of videos 11% 8% 14% 12% 10% 15% 8% More than 2 hours 15% 16% 13% 19% 5% 17% 13% 1.5 - 2 hours 7% 8% 5% 6% 8% 8% 6% 1 – 1.5 hours 14% 19% 9% 15% 12% 15% 13% 31 - 1 hour 26% 25% 27% 22% 35% 25% 27% 16 - 30 minutes 18% 18% 18% 17% 21% 13% 22% Less than 15 minutes 9% 5% 13% 9% 9% 6% 11%
Location for watching video
Almost people watch videos at home. Male has more ratio of using Internet Cafe and coffee shops/ restaurants. Q. Where do you often to watch the videos on the internet? (N=321)
Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh At home 93% 93% 93% 94% 90% 95% 91% At office 29% 25% 32% 23% 41% 31% 27% Coffee shop/Restaurants 21% 24% 19% 23% 19% 24% 19% Internet cafe 21% 32% 12% 21% 23% 22% 21% At school 9% 10% 8% 13% 2% 10% 8% Others 1% 1% 0% 1% 0% 2% 0%
Popular sites to watch videos
Youtube.com has absolute dominance while Facebook.com is at second.
Q. What sites do you often use to watch videos? (N=321) / What site do you use most often? (N=321)
97%
54%
19% 9% 9%
3% 2% 2% 1% 1% 1%
88%
10% 1% 1% 0% 0% 0% 0% 0% 0% 1%
Service in use Service in use the most
Popular video categories
Film, comedy/drama and music videos are the top 3 most popular categories
Q. What kind of videos do you like watch on Internet? (N=321)
72% 68% 65%
43%
25% 23% 20% 19% 16% 16%
12% 9%
1% 0%
Popular video categories– Gender
Males watches game and sport more
Q. What kind of videos do you like watch on Internet? (N=321)
72% 68% 65%
43%
25% 23% 20% 19%
16% 16% 12% 9%
1% 0%
72% 69% 67%
41%
26% 31% 32%
18% 17% 21%
12% 13%
0% 0%
73% 67% 64%
45%
24%
15% 9%
20%
15% 10% 11% 5% 1% 0%
Total Male Female
Popular video categories- Age
The younger like to watch the music video than elder.
Q. What kind of videos do you like watch on Internet? (N=321)
72% 68% 65%
43%
25% 23%
20% 19% 16%
16%
12% 9%
1% 0%
74% 68% 70%
42%
24% 24%
21% 18% 16% 14% 12%
7% 1% 0%
68% 68% 57%
45%
27%
20% 18% 21% 15%
18%
10% 12%
0% 0%
Total 18-29 30-39
Popular YouTubers
Q. Please share us the names of Youtubers that you like? (the followers are as of March, 2017)
Paying for the video viewing services
Just 12% have ever paid for the video viewing services.
Q. Have you ever paid for any of the video viewing services on the internet? (N=321)
Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh No 88% 83% 93% 87% 91% 87% 89% Yes 12% 17% 7% 13% 9% 13% 11%
Paid video services in Vietnam (1/6) Name of the service myK+ NOW
Description myK+ NOW is a new online pay-TV package that K+ offers to customers who desire to watch television channels on K+ platform without investing in decoders and satellite dishes.
URL http://www.kplus.vn/ Pricing 125.000 VND/Month Company Vietnam Satellite Digital Television Co., Ltd. (VSTV)
Image
Paid video services in Vietnam (2/6) Name of the service NETFLIX
Description Netflix is a streaming service that allows our customers to watch a wide variety of award-winning TV shows, movies, documentaries and more on thousands of Internet-connected devices.
URL https://www.netflix.com/vn/ Pricing 180.000 – 260.000 VND/Month Company NETFLIX Viet Nam
Image
Paid video services in Vietnam (3/6) Name of the service FPTPLAY
Description FPT Play is an online TV, TV, Football, Movie, Show and Video clip viewing application.
URL https://fptplay.net/ Pricing 45.000 – 60.000 VND/Month Company FPT Telecom
Image
Paid video services in Vietnam (4/6) Name of the service FIM+
Description Video/Film on-demand service.
URL http://fimplus.vn/ Pricing 50.000 VND/Month Company Fim Plus Corporation
Image
Paid video services in Vietnam (5/6) Name of the service VIP
Description Provide full HD movies for watching.
URL http://hdonline.vn/ Pricing 400.000 VND/Month Company Pacific Digital Service Corporation
Image
Paid video services in Vietnam (6/6)
Q. What is the name of those video viewing services?
Name of the service HDVIP
Description Provide full HD TV / TV Show / Movies for watching.
URL http://movies.hdviet.com/ Pricing 10.000 VND/3 days, 20.000 VND/7 days, 50.000 VND/20 days… Company HDViet online JSC
Image
Spending for the video viewing services
61% pays less than 100,000 VND. 93% pays less than 300,000 VND
Q. On average how much did you pay for video viewing services per month? (N=38)
61% 21%
11%
5% 3%
Under 100.000 VND
From 100.001 to 200.000 VND
From 200.001 to 300.000 VND
From 300.001 to 400.000 VND
From 400.001 to 500.000 VND
From 500.001 and above
Summary: Videos Watching Behaviors • More than 2/3 of the respondents are interested in watching video on
Internet • 52% of 18-29 watch videos more than 1 hour per day. • Almost all people watch videos at home. Male has more ratio of using
Internet Cafe and coffee shops/ restaurants. • ‘Youtube.com’ & ‘Facebook.com’ are the most popular video site. • Jvevermind, Son Tung, Kem Xoi TV, Truong Giang, Tran Thanh, Hoai
Linh… are the YouTubers that Vietnamese like the most • 12% have ever paid for the video viewing services such as myK+, Netflix &
FPTPlay, although the majority of the monthly payment is less than 300K/month.
Respondent profile (N=321)
City
Ha Noi, 41%
Ho Chi Minh, 59%
Age
Male, 49% Female, 51%
Gender
* All are in charge of cooking for the family and have used crispy flour for cooking in the past 1 year
18-29, 66%
30-39, 34%
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0% 1%
18%
31%
22%
14%
7%
3% 3%1%
Age
19%
18%
6% 4% 3% 3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of Feb, 2017
Married Status Household income Smartphone ownership
Single, 72%
Married, 25%
Others, 3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own
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