Download - Viewership Area wise
Viewership Area wise %2
11%
15%
34%
10%
30%
Karachi
Clifton
Korangi Road
Sh-e-Faisal
Sh-e-Pakistan
Sh-e-Quideen
12%
15%
23%
40%
10%
Lahore
Iqbal Town
Cantt
Ferozpur Road
Gulberg
Model Town
Viewership Area wise %3
12%
23%
14%
40%
11%
Rwp-Isb
Blue Area
Commercial Market
Katchary Chowk
Muree Road
Sector F
Target Group Share Ratings4
6%
42%
22%
14%
8%
8%
12-15 years
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
18%
12%
23%
21%
26%
SEC A
SEC B
SEC C
SEC D
SEC E
Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 Najeab Center Wall Pasting Champion 11.30
2 Eurika, Sh-e-Faisal Wall Pasting Al-Harmain 11.22
3 Sh-e-Quaideen BQS Sig Source 10.85
4 Elegant Residency, Allah Wali Wall Pasting Champion 10.62
5 Dadex Center Wall Pasting Do Ad 10.22
6 NCR Building Wall Pasting Ammar Ad 10.01
7 Millennium Mall Billboard The Point Outdoor 9.20
8 Nipa Flyover Wall Pasting MOA 9.10
9 CPTC Wall Pasting Do Ad 9.08
10 ARY Cash & Carry Wall Pasting Call Ad 8.40
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Mini Market Billboard Flex-o-Sign 10.55
2 MM Alam Road Billboard Hafiz Bro 10.40
3 Jalal Sons, Main Market Billboard Hafiz Bro 10.33
4 Liberty R/A Billboard Eaglets 10.29
5 Muslim Town Flyover Billboard Sahar Ad 10.23
6 Opp Services Hospital Billboard Hafiz Bro 10.15
7 Chand Mari Chowk Billboard Spectrum lines 10.08
8 LOS Billboard AA 9.85
9 Chubruji Chowk Billboard Classic Ad 9.60
10 Shalimar Hote Billboard Sahar Ad 8.52
Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 Raja Bazar Billboard Classic As 10.60
2 Moti Mehal Billboard Gashoo Ad 10.53
3 Naz Cinema Billboard Hafiz Bro 10.42
4 9th Avenue Billboard Gashoo Ad 10.20
5 Roomi Park Billboard Sahar Ad 10.05
6 Centaurus Mall Wall Pasting Retail Communication 10.02
7 Commercial Market Billboard Gashoo Ad 9.80
8 F-6 Press Club Billboard AA 9.75
9 Blue Area Billboard Pinid Ad 9.70
10 Chandni Chowk Billboard Pindi Ad 8.93
Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
25%
31%
24%
14%
6%
Telco Textile
FMCG Electronics
Beverages
492 491
390
205
60
Telco Textile FMCG Electronics Beverages
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend 15%
12%
12%
8%10%
8%
11%
9%
8%
7% Telenor CMPAK
Gul Ahmed PMCL
K&Ns Dalda Foods
Nishat Group Oppo
PCI Tapal Tea
169 167
146
127
90
6557
4841 35
Telenor CMPAK Gul Ahmed PMCL K&Ns Dalda Foods Nishat Group Oppo PCI Tapal Tea
Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend 14%
14%
8%
9%9%
11%
9%
8%
10%
8% Zong 4G Ideas
Kia Picanto Jazz Super 4G
Easypaisa K&Ns
Dalda Cooking Oil Tapal Danedar
Oppo Reno2 Nishat Linen
164
146 141127
113
90
65
35 34 31
Zong 4G Ideas Kia Picanto Jazz Super4G
Easypaisa K&Ns DaldaCooking Oil
TapalDanedar
Oppo Reno2 Nishat Linen
Digital OOH Medium(Time band Utilization)11
21,509
10,726
19,435
27,637
32,760
4,779 7,974
14,238
20,067 23,531
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00
Male Female
Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Firdous Market Chinab Ad 24.11
2 Akbar Chowk Yellow 22.10
3 Scheme Mor AA 18.44
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 Iqbal Town Chinab Ad 16.14
2 Liberty Chinab Ad 14.11
3 MM Alam Road Digi Prime 13.40
Top 3 Digital Streamers Locations(Lahore)
13
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