Download - Vine presentation(1)
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A Walkthrough
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What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video. Think of Vine as “Twi>er with video.” Vine is structured like Twi>er -‐ Followers/Following system -‐ Likes (Facebook) -‐ Hashtags
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“Vine is the best way to see and share life in mo6on. Create short, beau6ful, looping videos in a simple and fun way for your friends and family to see.”
Vine’s Descrip6on in App Store
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A tour of Vine.
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Home Screen Your personal feed. -‐ Posts within your network (your followings) only New post bu>on. Main Menu.
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Main Menu Home Explore AcRvity Profile
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Explore Page Search funcRon – Users or Tags Editor’s Picks – Great for discovering how people are using Vine. Popular Now – What’s trending? Tag Bu>ons – View posts by popular tags.
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Ac6vity Page Your interacRons with other Vine users.
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Profile Page View your Vine profile.
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Making a new post.
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Making a New Post 1-‐ From the home screen, click on New Post bu>on.
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Making a New Post 2-‐ Press down and hold using your thumb. You will see the green status bar begin to fill. Advanced techniques-‐ StopmoRon.
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Making a New Post 3-‐ Review and confirm your video content. If your video is under 6 full seconds, you will see this screen before the final confirmaRon page.
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Making a New Post 3-‐ Review and confirm your video content. If your video is 6 full seconds, you will see this screen immediately.
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Making a New Post 4-‐ Add a capRon (140+ characters) Add hashtags Add locaRon – NaRve Foursquare integraRon Select cross-‐posRng opRons Click “Done”.
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How does it look on TwiMer?
As a single Tweet
As an expanded Tweet – View naRvely in Twi>er
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How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co à
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How does it look on Facebook?
For now, clicking the link will take you to this web page on Vine.co à
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Who’s using Vine?
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Current Vine users include: § CRAFT Media Digital
o Self-‐promoRon (Pollie Awards stopmoRon video, office tour)
§ CSPAN Field Techs o Behind the scenes when
on locaRon (setups) § Buzzfeed
o Office culture (birthdays, office gags)
Short Answer – Everyone.
Even though it’s sRll relaRvely new, Vine is gaining tracRon. That’s because it is a versaRle tool, allowing all types of users to create and share various types of content.
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Final Thoughts
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Vine is not for everything.
Every idea may not fit into a 6-‐second loopable video. The First Ques,on: Is Vine the right medium to share this content?
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Vine is very basic.
No ability to import pre-‐exisRng content into Vine. No ability to edit or modify your video between shooRng and posRng. You get what you shoot in-‐app.
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Using Vine in Public Affairs. Remember your audience. Ask the First Ques,on. AddiRonal social media content for an event. New way to promote organizaRonal acRviRes. StopmoRon video detailing an idea or advocacy issue. How would you use Vine for a client?