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The Missing Ingredient In Your Real

Estate Blog...

Mortgage Content

Hi, I'm a Mortgage Blogger

Mark MadsenLas Vegas Mortgage @mark_madsen

Chris BrownFlorida Mortgage @Chris_Brown

Justin McHoodArizona Mortgage @jmchood

Scott SchangOrange County Mortgage @ScottSchang

Shashank ShekharSan Jose, CA Mortgage@ShashankTweets

How Does A Loan Officer Benefit?

Mortgage Content + Real Estate Blog = Good Stuff

Buyers Are Online Looking For Homes

How Does The Real Estate Agent Benefit?


#1 Specialized mortgage information requires an experienced lending professional's insight

• Guideline Changes• First-Time Home Buyer Lending Tips• County / Program Loan Limits• Credit / Re-Score Education• Appraisal Regulations• Income / Asset FAQ's• Down Payment Assistance• MDIA, GFE, RESPA, WTF...

8 Reasons Agents Need Mortgage Content


#2



Buyers, Sellers and Agents always have mortgage related questions

• What's the deal with FHA and condos?• How long do I have to wait after a short

sale?• Does the home need a stove to pass an

FHA appraisal?• Do I need to prove my income if I'm rich?• Can my baby's momma's momma co-sign

if she has better credit? • How fast can we close?• Will rates go up in 3 months?

#3



Relevant and timely information is excellent to include in newsletters or email campaigns

• Economic Indicators that impact rates• Government incentives with expirations• FHA Mortgagee Letters - updates• Loan Limit changes• Loan Level Price Adjustments• The loss of banks or programs• HVCC concerns

#4



An educated client is more valuable to the agent, loan officer and community

• Important decisions aren't made based on emotion or fear

• Time isn't wasted driving around viewing the wrong properties and price ranges

• Closings move faster with a fully qualified and informed buyer

• Sellers are more patient if they understand the lending process

• Listings get priced properly initially

#5



Moves prospects through a controlled sales cycle while keeping them on the agent's site

1. Buyer searches Google for listings2. Buyer finds homes on agent's site3. Buyer wants to inquire about a loan4. Buyer finds Mtg. info on agent's site5. Buyer contacts agent or LO

#6



Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO

FACT: • Buyers are on an agent's site for an

avg of 3-5 months researching homes, communities and culture

• Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust

#7



Industry related keywords and frequent content are great for SEO / SEM

#8



Specific articles will drive targeted traffic = Motivated and Informed

"The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin



EX: "Las Vegas FHA First Time Home Buyer"

How Does The Sales Cycle Work?


• LO writes blog articles that answer "Buying" questions

• Buyers seeking mortgage info

on Google will find agent's blog

• Agent's IDX search and CRM convert over time

How Can LO Help Promote Agent's Blog?


Back Link Strategy: Links = "Referral" in the eyes of Google

• Use proper anchor text

Las Vegas Real Estatevs

click here for homes

• Link from multiple web sites

SEO - Search Engine Optimization

How Can LO Help Promote Agent's Blog?


Example: Proper Use of Anchor Text

Qualifying A New Loan Officer


Agent to Loan Officer:

"What can you provide me that your competition can't or won't?"

Qualifying A Real Estate Agent's Blog


Frequently Asked Questions


www.TomatoChat.com

Hi, I'm a Mortgage Blogger

Mark MadsenLas Vegas Mortgage @mark_madsen

Chris BrownFlorida Mortgage @chris_brown_

Justin McHoodArizona Mortgage @jmchood

Scott SchangOrange County Mortgage @scottschang

Shashank ShekharSan Jose, CA Mortgage@ShashankTweets

Download - Virtual Real Estate Bar Camp

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