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Virtual Reality’s intrusion into Digital Marketing
Presented By,Mary Julia
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2016:The year of virtual Reality
• Virtual Reality – Emerging as a powerful marketing tool
• VR Marketing is positioned at a vital transition point: the
beginning of the growth cycle
• VR has the potential to improve marketing efforts of brands
across the world.
• VR can engage consumers like never before through
experiential marketing and storytelling.
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Impactful campaign creation
Immersive
Impactful
Memorable
Novel
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Brands Can Delight Customers by VR
Teach through Immersion
Use Immersion to stand out from the crowdEg. New York University - Virtual tour of Mars
Immerse your fans in the storyEg. Game of Thrones – Experience of taking fans to the land of Westors
Show the customer what they are gettingEg. VR Kitchen Experience Instant Caribbean Vacation
Eg. VR App to explore solitary confinement
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How it is useful for Marketers
Keep the viewers immersed in Ad
Track eye movements of viewers to know the part they’ve chosen to interact with
Leads to much higher forms of user engagement
Customers can interact with content
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VR – Scope of Enlightenment
Ways of using VR
Tangible ExperienceEducational Experience
Product Experiences
Product Extension
Market Research
Commercial OpportunitiesRecruitment
Relationship Building
Retail Experience
Event Experience
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Ways of promoting Business through VR
Holiday Planning
Real Estate
Live Sports Entertainment
Amusement Part
Entertainment
Automotive Industry
Visual Commerce
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How Will VR change Online Marketing?
Visu
al
Tran
smiss
ion
Interactivity
Immersion Social IntegrationUser Data
FeedBack
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Key Obstacles
Data Management
Sophistication
User Adoption
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THANK YOU!!!