PANORA
Use the fastest and easiest Virtual Tour system on the planet!!
Virtual TU of Ottavia Tagliavini
PANORA services PANORA creates Virtual Tours: presentations on the Internet composed by 360° pictures together with interactive floorplans.
Examples on the web: www.panora.eu ”EXAMPLES"
PANORA services PANORA overdraws Floorplans sent by client:
- 360° Photos are shooted by special "Just One Click 0-360 Panoramic Optic™" lens.
- Taking pictures is as fast and easy as shooting normal photos:
clients can take 360° photos by themselves.
- Natural view gives the feeling as you are really visiting the object thanks to the 360° rotation.
- Quality services & personal technical support in each job’s step.
PANORA assets
Cooperation with PANORA
Trial period
PANORA makes all:
- shoots the needed photos - cuts and processes pictures - overdraws floorplans - gives VT link in 48h
After trial period
CLIENT - buys ”360° Package*" - shoots the needed photos - puts them in PANORA FTP
PANORA - cuts and processes pictures - overdraws floorplans - gives VT link in 48h
Here it is the optimal cooperation! * See details on www.panora.eu
- Company W: renting camera with fisheye (pictures <180° with min 2 shoots each room); low resolution and the risk to publish a Virtual Tour not 360° or with distorted pictures,
because of the lack of a technical support; contract for 1 year minimum.
- Company X: at least 20-30 shoots for each room; 10 times longer
time needed and higher cost.
- Company Y: shooting by a professional photographer because of the complexity of the operation; double time and triple cost.
- Company Z: shooting by a camera fixed on a rotating tripod; contract minimum for about 200 houses a year; double cost.
“Competitors” overview
1st Appendix
Critical areas for agencies…
…solved by PANORA
Transactions speed- up showing more houses to a bigger and focused target
Slow and rare sells
You are different, on an “higher” level
and you have more visibility
Many competitors
It’s hard to obtain the exclusive
from clients
Client appreciate a lot we promote /advertise his house
by Virtual Tour
More clicks on announcements: more
people remember you: you advertise your agency
It’s hard to find clients “in general”
Thanks to an already selected target, you
save money from mobile calls and car trips
Many expenses related
to agents
Expenses to publish
announcements on magazines
You are already visible l reaching many people
c and you appear more trustful showing houses
clearly/fully
2nd Appendix
Marketing research
1. Internet is useful?
2. Virtual Tour is useful?
Yes
No
Very
Quite
When you look for/rent/sell a house
3. Why Virtual Tour is useful?
See the house
Save time
Less trips
See more houses
More reliability from the agency
First selection
others
When you look for/rent/sell a house
Marketing research details
Period: Year 2007 Method: Personal and direct interviews Total Nr. interviewed: 200 people Panel details: - nationality: 95% Italians (80% Milan city and country - 20% other cities),1% French, 1% Swiss, 1% American, 1% Brazilian, 1% Scandinavian - sex: 50% men, 50% women - age: 40% 18-30 y.o 50% 31-50 y.o 10% 51 and over
Thanks from your Virtual assistant !