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InnovationCentres30
I2012
Prototype
DesignExcellence
Centre
ABalasubramaniam
.
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Overview
>Thecountry
has
a
groundswell
of
good
innovations
thathavebeenabletoaddresstheproblemsofthe
>Thereisanopportunityfordesignersandinnovators
,
prototypeinnovationsthatwouldhelppatentingthese
productsandprocesstheseforreachingthemarket
>Thereis
a
need
to
shorten
the
mind
to
market
time
lapsethroughquickintervention
>ACentrethatwillfosterthisinterventionwillhelp
addressmanyproblemsofthesociety
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WhatisPRIDE
>A Centrefor
fostering
Innovation
&
Design
Excellence,onewhichwillworktowardsbetter
>Proposedtobeeithercolocatedinexisting
ServicesCentre,atvariousNIFlocationsacrossthe
countryorasastandalonedivision
>Toact
as
a
nodal
point
for
the
government,
industries,
designersandinnovatorstocollaborateon innovation,
designandprototypingprojects
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Stakeholders
Designers
workon
the
Government
feelsneed
Academiapitches
in
seeopportunity
nnova orsgetsupport
forincubation
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Ecosystem
Desi n facilitiesDesi n facilities ConsultantDesignConsultantDesign
Workshopsfrom
Workshops
from
StudiosStudios
existingcentresexistingcentres
TrainedWorkshopTrainedWorkshop
PersonnelPersonnel
Research&
Research
&
Researchers
/
Researchers/
TrainingCellTrainingCell FacultyFaculty
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Howitwillwork
>Projectscan
be
identified
by
any
of
the
five
stake
holders
>
purifier,findsdesignertodeveloptheidea,cannow
prototypetheconceptandgovernmentagenciesto
implementthe
same
>Sustainedactivitycanincludetrainingdesignstudents,
modelmakersandotherparadesignprofessionals
>Prototypingof
concepts
get
a
boost.
Industries
can
also
usethisfortheirowninnovations.Revenueforcentre
>Patentsspinoffarevenuestreamorpayssocial
dividends.
Promotes
social
entrepreneurship
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Resources
TrainingProgrammes
TrainingProgrammes
PatentsPatents
PRIDEPRIDE
Consultancy
toGovt
Consultancy
toGovt
ProtypingProtyping
Labs&Workshops:2
Cr
Labs&Workshops:2
CrGrantsforGrantsfor
IncomesIncomes
Fun s orsett ng
upstudios
:2
Cr
Fun s orsett ng
upstudios
:2
Cr
Pro ectso
Social
Importance:3Cr
Pro ectso
Social
Importance:3Cr
PRIDE
InvestmentsPercentre
PRIDE
InvestmentsPercentre
ExistingReal
Estate
at
NSIC,
etc:1Cr
ExistingReal
Estate
at
NSIC,
etc:1Cr
Salaries&FeestoStaffand
Consultants:2
Cr
Salaries&FeestoStaffand
Consultants:2
Cr
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Advantages
>Quick
roll
out,
as
it
can
build
on
existing
infrastructure
>Desi ners Innovatorsandstudentsfinda lacetodevelo own
ideasandforothers
>Governmentagencies
can
now
go
to
this
Centre
for
developing
newinnovationsorgowiththeirproblems
>Potentialtogrowandbecomeacentreofexcellence
>Revenuefromconsulting,prototypingforothers
>Patents IPRcanbeleveragedforrevenue
>Paysrich
social
dividends
>Buildssocialentrepreneurship
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InnovationCentres30
I2012
Atelier
Amit Krishn GulatiFounder&MD, Incubis ConsultantsIndiaPL
VisitingFaculty SchoolofPlanning&Architecture
MemberCIINationalCommitteeonDesign
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Mission
>Tocreate
a
vibrant
multi
disciplinary
hub
for
innovation
and
creativestudiesbybringingtogetheracademicsand
professionaldesignstudiosattheJNUCampus,NewDelhi
>Tocreateanimmersivebridgebetweenresearchandreal
worldapplication
of
design
thinking
in
the
Indian
context
>Tocreatethenextgenerationofdesignteachersandhelp
developarobustandscalablebackbonefordesigneducation
>An
interactive
sand
pit
to
showcase
the
power
of
design
in
highimpactareassuchas,Governance,Infrastructure,
Housing/Habitat,MSMEs,Education,Healthcare,IT,Energy,
>Use
innovation
to
supercharge
entrepreneurship
and
create
enduringvalue
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Anecosystemhummingwithsynergy
IndustrialDesign Architecture&UrbanPlanning
Engineering
InnovationAtelierStrategic
DesignofSystemsandServices
Rapid
Prototyping
ppor un y
Scouting Anthropology
&ResearchLinguistics
&Culture
JNUCampusAesthetics
Computers&
Environmental
Systems
Governance
c ences
c ences
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Amagnetforvisionaries
Frugal Empathy,Ethics
&CompassionMultifaceted
Creativity
Opportunitiesto
Solutions
DesignersStrategic
ToleranceforAmbiguity
&ResponsivetoDiversity
Handson
Thinking+
Deep
ExecutionContextDriven SeeOpportunities
inAdversity
EntrepreneursHigh
Tolerancefor
Pioneering
Outsize
Self
belief Drivenby
Create
Exponential
Change Value
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Programstructure
>Leveragethe
diversity
of
knowledge,
talent
and
facilities
on
the
existingcampuswithcolocatedprofessionalstudio
environments thatprovideconstantexposuretoliveprojectsto
validatenewideas
>Mentoringbyexpertsandprofessionalsontap
>NetworkingandcollaborationwithinJNUandwithindustry,
governmentandotherresearchinstitutionsbeyond.Leverage
NKNandcreateglobaloutreach
>Createa
balance
between
big
picture
thinking
and
tactical
executionskillswithinadynamiclearningmodel
>CoursecontenttoincludeDesignMethods,Research
Techniques,Visualisation/RepresentationTechniques,
Branding,CAD
CAM,
Materials
&
Manufacturing
Processes,
, ,
ProjectManagement
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Preliminaryroadmap
Y1 201213 Y2 Y3 Y4
Y5
boardtoprepare
detailedprojectreport
withclearlyarticulated
pedagogicobjectives
monthintensive
immersionFaculty
DevelopmentProgramme
/AtelierFellowship in
partnershipwith
co
corefacultygroupof3to
4fromthefirstbatch
Enhancebatchsizeto
a rox. 20
approx.35
approx.50
Increasenumberofon
sitestudiostoincludeColocate3multi
disciplinarydesign
studiosontheJNU
campusinaspaceof
approx.12,000sq.Ft.
Develo addon
locatedstudios
Batchsizeapprox.12
startupsbynewentrants
aswellasAtelierAlumni
Thiswillprovideawider
spectrumofliveprojects
toAtelierFellows
facilities
Corefacultyof3to4+
supportstaffof2drawn
fromcolocatedstudios
Replicatemodelatother
similarinstitutes
nationallyusingcritical
massofAtelierFellows
Developoverall
programmestructure,
courseware&case
studiestogether
with
colocatedstudiosand
>Estimatedstartupcapex:INR5Cr.+ subsidisedleasedrentalstocolocatedstudios
>Estimatedannualfunding/opexgrant:INR3Cr. to4Cr.P.a.
>Revenuecontribution
of
co
located
studios
will
increase
every
year
by
a
pre
JNUfaculty/
researchers
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Suggestedpolicyframework
>Createa
nodal
accreditation
body
to
help
create,
review
,govern
and
certifyalternatemodelsofdesigneducation/innovationcentresbeing
explored
>ElevateNID andIDCstoautonomousinstitutesofnationalimportance
atparwithIITsandIIMs
CatalyzeIndian
>Createanoverarching,designfriendly,policyframeworkthat
encompassesServiceTax, IncentivesandGovernmentFunded
InnovationCapitaltokickstartdesignacrossallsectorsoftheeconomy
withalongtermperspective
innovationby
enhancingthe>Legislateactiveinvolvementofprofessionaldesignersinallsoft/hard
Government Citizeninterfaces,Infrastructuredevelopmentinitiatives
visibilityand
stature
of
the
>ProvideautomaticMSMEstatustoallprofessionaldesigncompanies
>Introducedesign
thinking,
aesthetics
and
user
centric
problem
solving
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InnovationCenters1.
2.
2012
RearticulatingITIinstitutionsat
SANGITASHROFF
Facilitator,DesignEducation,CapacityBuildinginCraftsAlumnus,NID
, ,
FormerProfessor,
National
Institute
of
Fashion
Technology,
Delhi
&
Gandhinagar
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Overview/Opportunity
>Indias
vast
geographical
spread
and
climatic
diversityhosts indigenousandingeniouswisdom,knowhow,skills,
techni uesinavariet ofmaterialsthathavesustainable
productionmethods.Therearealsocommunication
systemsthathavecleverandvisuallyrichnarrative
methods.
>Beitaleatherfootwear,forgedironimplements,
traditionalfarmingsystems,waterharvesting,foodand
cuisinesystems,habitatbuildingmethods,music their
traditionalmarketsaredwindling.
>Theyouthandadultsinseveralmarginalizeddistrictsof
Indiaareawaitingopportunitiestolearn,earnthrough
creativemeans
and
have
the
opportunity
to
plug
into
an
ur ansupp yc a n,w es ay nga ome.
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Mission/Purpose
Tooffer
ITI
centers
at
every
rural
district
centre
in
India
which
wouldintroducecoursesthatareguidedbythefollowingcriteria:
>TraditionalsupportservicesrelatedtotheEngineering,Construction,Textile
&ApparelIndustries,Telecommunication,Hospitalitysector,Medical
Servicesetc.
(which
is
already
part
of
the
mandate)
>EmergingsectorssuchasInformationArchitecture,Infotainment,Automotives,
PublicTransport,Infrastructure,RenewableEnergygenerationetc.
>Moresignificantly,contemporarytechnicalservicesbaseduponregionspecific
, ,
Implements,Footwear
&
Accessories,
Food
Creation,
Hospitality,
Water
&
Resourceharvesting,ProductDesign&Innovation,Music,Visual
communication,Theatre&PerformingArtsetc.,whichhavebeenpracticedfor
generations.
>ToinvolveDiasporaoftheseregions,residinginurbancenterswho
areestablished
manufacturers,
traders,
retailers,
industrialists
emot ona yconnecte tot e r nat vereg ons .
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Model/Structure
To
create
an
education/training
format,
where
part
of
thedayisscheduledtowardslearningandtheotherpart
towards roduction and earnin .
TheDiasporaareinvolvedinprovidingtheearning
o ortunit
throu hinnovative
formats
of
manufacturin /
serviceindustry.Theywouldhelpbuildthesupplychain
andconnect therelevantplayers/stakeholders.
Stakeholders
+
PartnersYouth&Adults,localPanchayati RajInstitutionsEntrepreneurs,Traders,Manufacturersresidinginthe
reg on, nvo ve w esec or
>Diasporaoftheregion,involvedwiththesector
>EducationistsinvolvedinHigherlearning
>NGOs
>Industries,PSUsinterestedinCSR
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Location/ Ecosystem
>Itis
recommended
to
offer
these
at
rural
districtcenters
>Itissuggestedtoinvolvedesignthinking in
the
curriculum
development
with
involvemento var oussta e o ersan entrepreneurs
relatedtothesector
>It
is
proposed
that
mapping
of
regionalcapabilitiesandopportunitiesshouldbea
concurrentactivity,wherethePanchayati Raj
institutionsareconstantlyinvolvedinthe
dialoguetoassesstheneedsoftheregion.
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Activities
Methodology/Deliverables
>Reallearningopportunities
>Earnin
o ortunities
>Participationandexperienceofthe
>SupportcoursesinEntrepreneurship,
,
communicationskillsetc.
> es gnwor s ops osuppor nnova ve n ng
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Resources/Funding
>This
should
be
a
PPPP
model;
People,
Public,
PrivatePartnershipformat
>Thepeopleoftheregioncontributeinkind.The
Government
(rep.
public)
contributes
seed
money, orcap ta an recurr nggrants ort e
first5years.TheGovernmentalsoappointsan
externalagencytofacilitatedesignthinkingand
periodicassessment
>TheDiasporacontributestowardslinkages,
entrepreneurialskillsandthecontinuous
operationofthesupply/servicechain,withits
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InnovationCentres
30
I
2012
Community
Innovation&
NewApproachto
Desi nEducation
IndraniDeParker
.Communication
Designer
&
Design
Educator
PhDScholar,IDC,IITBombay,Mumbai
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OverviewTheproposalisforanewCommunityCenterforInnovation&Design
Theproposed
location
for
such
a
Center,
essentially
requires
it
to
be
situated
in
a
colony/communitysostudentscan pursuelocalissuedrivenprojects.
StartingwithaDesignFoundation,themostcriticallearningphaseforthestudent,theprogram
wouldrealizetheparadigmshiftandestablishvitalissuesofconcerninthelearningprocess.
Attheendoftheyear,studentsdevelopopenmindsetsalongwiththinkingprocesses,values,
empathyandpassionandshouldbeabletoidentifyareas/fieldsofinterest/sector.
Stu entswi ina y avet e ree omtoc oosean pavet eirown earningpat s,instea o
theprescribed
choices
offered
by
colleges/universities.
Desi nactivists whocom riseadiverseran eofdesi ners educationistsandotheractors
wouldcollaborativelycreatenewambitionsfordesign.
Theywould
seek
to
fundamentally
challenge
how,
where
and
when
design
can
catalyse positive
mpactstoa resssusta na ty.
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Mission/PurposeItiscriticalthatstudentsrecognizetheimportanceoftoolsandsystemsearlyin
theirdesign
foundation
studies.
Some
of
these
new
principles
include:
, , , , ,
andtoolsets.
Instillingthecultureofacquiringknowledgeandskillsasalifelongmotivationforpersonal
andprofessional
success
within
the
paradigm
of
constant
change.
Exploringacollectiveorcollaborativemethodofacquiringknowledgeandskills
Applyingthepowerofdesignforpositivesocialandenvironmentalchange,wheredesign
needtoplaythecentralroleinthesustainabilitychallenge.
,
ofall
knowledge,
to,
the
facilitator
of
good
design
practices
and
pedagogy,
critical
thinking,
thoughtleadership,andconceptualization.
Designstudentsexperiencethebenefitsofworkingonissuedrivenprojects,withothers,
keepingthecomponentsofdesign,central.
Invertingtheoldeducationalmodelfromteacherlead,topdowntobottomup,student
centric,project
driven
learning.
,
learning,bringingthewhole/completelearningexperiencetothedesignstudent.
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Model/StructureNewApproachinDesignFoundation
IssueBased
Relevance
ProjectBasedCurricula
Collaborative/CollectiveLearning
ProfessionalLevelOperations
Designstudentsneedtoexperiencethebenefits
ofworkin withotherswiththecom onentsof
designbeingcentral.
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Model/StructureCommunityBasedModels
TheCommunity
Based
Learning
(CBL)
connects
students'
academic
work
with
their
interest
inandconcernforthecommunitiesaroundtheCommunityCenterforInnovation&Design
.
CBLallowsstudentsandcommunitytoworkcollaborativelytoboth,addressthecommunity
issuesandneedsandmeetthestudents'academicrequirements.
Workingwith
local
stakeholders,
students
develop
research
projects,
collect
and
analyze
data,andsharetheirresultsandconclusions,notjustwiththeirprofessors,butalsowith
organizations,agenciesandgovernmentthatcanmakeuseoftheinformation.
Studentscompleteresearchforthecommunityorganizations,whichcompliments
coursewor ,w c cancu m na e npapers a servesas e na pro ec or ec assan
servesas
a
resource
for
the
organization,
agencies
and
government.
ThegoaloftheCBLprojectistoassistandimplement,ratherthanmerelystudytheissuesof
thecommunity.Thisfoundationcreateastrongbaseforstudentstograduatetomore
complexedprojectsthatintegratedesigninterventioninsectorsthatsupportsustainable
economicgrowthandcreateemploymentopportunities.
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LocationProposedLocation
Locationrequires
to
be
in
a
colony/community
so
local
issue
based
projects
can
be
pursued.Landearmarkedforeducationalinstitutionsincolonieseg Vasant Kunj orland
.
Requiredwouldbe2 4Acres.
Model,ifsuccessful,isscalableandcanbereplicatedtootherInstitutionalAreas
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ActivitiesComponents/Infrastructure
CyberCenter
CyberFacilityCentreforeasyaccesstoInformation,Network,Facilitatorsetc.Newcomputer
sys emsnee o a e n oaccoun ecomp exe uca ona nee s,w c yp ca yc ange
dynamically,areemergent,evolveoverlongperiodsoftime,andallowmultipleinteraction
amongallactorsatthecenter.ITnetworkdrivenmodelsforfaculty/facilitatorresource.
30Computers
Expandable
to
60
(With
state
of
the
art
networking
facilities
and
legal
software)
LearningCenters
pencapsu es orco a ora ve earn ng o rea away rom oxe ns u os, o ac a e
openmindsets.
3Opencapsules Expandableto6
AudioVisualAssimilationCenter
AuditoriumforPresentations,Films,TEDTalks,Skype,Exchangeetc.
e ec ory en er
ProgressiveCuisine,InnovativeMeals,GreenFoodetc.
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Resources/FundingNo.OfStudents
Startingwith
30
Learners
Expandable
to
60
No.OfFulltimeFaculty
Startingwit 5Facu tyMem ersp usoneCoor inator Expan a eto11
No.OfFulltimeSupport(Administration,Finance,Legaletc)
Startingwith5 Expandableto15
RoleoftheGovernment
Itiscriticalthatthegovernmentfundthepilotprojectcompletelyasitwould
.
Itiscriticalthatthecenterberunbyanautonomousbody.
Governmentshouldengagewillinglywithstudentsonprojectsasthesewould
begenuinecommunityissuesofconcernorproblems.
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InnovationCentres30I2012
Desi nInnovationfrom rassroots
tometropolis
DIGME:Agotomarketstrategy
Ni a riMu erjeeFounderandCEO
GlueDesignPvtLtd.
es gn nnova oncompany
Head ADI
Delhi
Chapter
Overview / Opportunity
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Overview/Opportunity>Thatthetimeisripefordesignandinnovativethinkingtoeffectchangeinthe
qualityof
life,
products
and
services
in
India
is
undeniable
> oac evet sc angew t spee ,e c encyan accounta tyacrosst e rea t
anddepthofIndiawillrequireanapproachthatisSCALABLE
>Whilethepoolofdesignteachers,thinkersandpractitionersisrelativelysmall,the
opportunitiesforeffectiveinterventionthatIndiaprovidesareenormousand
exceptionallydiverse
>Whatisneededisacogentstrategytoharnesstheexistingpoolofprofessional
experience,mapitwiththeimperativesofGovernmentandIndustryinorderto
meettheneedsoftheconsumer fromgrassrootstometropolis assoonas
possible
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Mission/Purpose
>Tocreateafutureready,sustainableecosystemthatinculcatesand
promotesdesigninnovationatvariouslevelsandrewards
enterpreneurship
>Themodelwillachievescale bymotivatingandofferingincentives
atkeyinflectionpointssothatinnovativedesignsolutionscanreach
consumerswit out e ay
>Thefirststepofcollectingideas,conceptnotesandactionplansis
a rea y np ace
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TheEcosystem
,
ownmandate,togetherbringingDesignInnovationfromthegrassrootstothe
metropolis!
>Thesebodiesareconnectedbyasingledigitalbackbonethatchannels,filters,
organises,funds,protectsandeventuallyshowcasesprojectsandeventsasthey
unfoldandbrin Desi nInnovationtotheBillion!
>Thismodelisaimedatachievingscaleasquicklyaspossible.Grassroot
demandsandmarketforceswilldothejobofmakingitsustainable
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Theecosystem
DIDI
DesignInnovation DIIW
National
Organizationfor
DIEPP
DesignInnovation
Education
Delivery
eve opment
Initiative Innovation
Information
Organisation for
Program
Facilitate the
andinnovatorsto
thinkproactively,&
submitproject
designeducation
contentcreation
andaccreditation for
privateor
private
educationdelivery
platformsunderthe
papersforGrants.
Sanctionthe
projects
basedon
Incentivize
experienceandknowledge
.
Eg:CBSE,ICSE,
Modernschool
NODEaccreditation
umbrella.
, ,
Industryprerogatives
andtoreachthe
grassrootsand
arness ng o eep
content
accessible,relevant
andalive.
market.
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Activities/ResourcesNODE:NationalOrganizationforDesignEducation
MANDATE: rea ean up a eg o a yan oca yre evan es gne uca npr gra c n en
fordeliveryvehicles.Eg:Newinstitutions,existinginstitutions,Pride,Atelier
programs
Setand
monitor
standards
and
accreditation
parameters for
the
above
institutionsofferingtrainingcertificates,Diplomas,Degrees,Masters,Doctorates?
UpdatecontentasperDIIWinputsandcurrentrequirements.
CONSTITUTION:AfulltimeandaparttimeBoardcomprisingofeducationists,practitioners,
Government,Non
government
,International
agencies,
Industry
bodies,
and
thoughtleaders.
DELIVERABLES:
Firstdraftin3months
Finaldraft
in
6
moths
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Activities/ResourcesDIEPP:DesignInnovationEducationDeliveryProgram
MANDATE:
rov eas ng ew n owc earance ora pro ec proposa sun erpu c
privateorprivateambitundertheNODEaccreditationumbrella.
(Franchisemodel)
Provideseed
funding
and
tax
incentives
for
the
same
(a
Government
venturecapfund)
CONSTITUTION: , ,
Governmentrepresentatives
,Financial
institutions,
Industry
bodies,
and
managementconsultants
DELIVERABLES:
Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedon
fundsallocated
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Activities/ResourcesDIDI:DesignInnovationDevelopmentInitiative
MANDATE: ent y tate eve an at ona eve prerogat ves.
EncouragevariousIndustryBodies CII,FICCI,SIAM,IMTMA,ELCOMA,MSME,SSI
articulatefocusareas.
Createa
Grant
fund
(tax
free
for
the
industry)
from
the
contribution
of
government
andIndustry.
Encouragepracticingdesignerstosubmitresearchorprojectproposalsthatcanbe
mappedontherequirementanalysisandsanctiongrants.
Provide IP rotection for safer commercialization of ro ects.
StipulatethateachNODEgraduatehastoundergotrainingorfinalprojectunderthe
DIDIprogram
prior
to
independent
practice.
Provideforcrowdfundingofprojects alakickstarter.
Afulltimeandaparttimeteamcomprisingofeducationists,practitioners,Government
representatives,Financialinstitutions,Industrybodies,andmanagementconsultants.
DELIVERABLES:
Annualtargetsforclearingandsanctioningprojectstobeestablishedbasedonfunds
allocated.
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Activities/Resources
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Activities/ResourcesDIIW:DesignInnovationInformationWarehouse
:
Createandmaintainaportalthatforwillcollateonanongoingbasisthedata
baseforallprojectsunderthe NODEinitiative.
Maintainthe
pipeline
across
all
the
four
agencies
for
speed
and
transparency.
Leveragetheknowledge togeneraterevenuefromorganisationsand
Industrytomakeitselfsustaining.
:
DELIVERABLES:
OnesingledigitalwarehouseforalldesignandinnovationinititivesunderNODE.
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Resources / Funding
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Resources/FundingTheimmediatesteps
Stage1:
Createadetailedandviableprojectreportofthegotomarket
strategy.
Thiswillalsoincludecreationandcollationofallprojectplansfrom
thecommunity underthevariousheads.
Duration4mont s.
Estimatedexpenditure Rs3crores
age a: npara e w s age
Createand
commission
NODE
Duration2+6months.
Thenextstepwillbecreateandcommissiontheotheragencies
,
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InnovationCentres30I2012
D.Com lex
BecauseComplex
Problems
CanHaveDesignSolutions
Dinesh Korjan
Partner,StudioKorjan
MemberVisionFirstCoreGroup
+919825367401
government
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problem
problem
businness
lab school
communities
knowledgeflow
problem
revenuerevenue
.
Proposal for Instituting a Lab cum Educational Centre for Research, Practice and
.
VisioningDesignInnovationCentres
.
a design solution...
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adesign solution...
or recreation. Even when it is a service or experience or
' 'was not there before. But this new entity rearranges the
interconnections within a complex situation in such a way
that there is a transformation of the situation itselfwithout undue pressure on reforming people, policing
them, recreating new systems altogether and so on.
Design could throw up the most cost effective of solutions
.
VisioningDesignInnovationCentres
.
for example ... government
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forexample... government
problem
lab
Itispossibletotransformthecountry'sschooleducationsystemfromits
resentfocusonrotelearnin toreallearnin b redesi nin theexam
itself. If
from
tomorrow
you
have
open
book
exams
that
test
only
real
learningandnotwhatiswrittenverbatiminthetextbooksthentheentire
reallearning. Thiswouldbeamuchmoreeffectivesolutionthanre
trainingtheentireteacherforceorstartingnewmodelschoolsetc.And
. .
VisioningDesignInnovationCentres
.
and...
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and...
business
lab
problem
Itis ossibletofindaneffectivesolutionfor'ticketlesstravelinMumbai
local
trains'
by
redesigning the
ticket. For
example,
if
every
ticket
was
also
alotteryticket,thecompliancelevelcouldfaroutshinetheprizemoney.
,
providersoflowendserviceslikehouseholdhelp,plumber,electricianetc.
etc. Anysuchsolutionwouldnotonlyincreasecomplianceinticket
.
VisioningDesignInnovationCentres
.
rangeofproblems...
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g p
Theran e
of
roblems
that
could
be
addressed
couldvaryfromcorruptionissues to dowrysystem
tofarmersuicides to roblemsofurbanisation to
revivalof
crafts to
turnaround
of
sick
industries
arenotsimpleandstraightforward.
VisioningDesignInnovationCentres
.
theproposal...
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p p
knowledgeflow
a sc oo
expertise
revenuerevenue
D.Complex
Theproposalistosetupacomplexconsistingofalabandaschool
asa
s mbiotic
unit
that
would
draw
feed
on
each
other.
VisioningDesignInnovationCentres
.
thesymbiosis...
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y
>Thelab
would
engage
with
real
problems
and
would
schoolwouldbethecentrefordisseminationofthis
knowled e.
>Thiswouldensurethattherearemultiplerevenue
streams
(payments
from
stakeholders
of
complex
problemsandfeesfromstudents)toensure
susta na tyo t ecentre.
VisioningDesignInnovationCentres
.
theactivities...
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>Thecentre
could
work
in
collaboration
with
government
agenciessuchasthePlanningCommission,withNGOs,with
industriesandsoon.
,
Education.Thefacultywouldbedrawnfromvarieddisciplinesto
workalongwithdesignprofessionals..
expertise
VisioningDesignInnovationCentres
.
thecapabilities...
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school
The centre would create opportunities for post graduate students as well
as, research fellows as the emphasis would be on developing capabilities
to deal with uncertainties, think out of the box, collaborate with other
domain ex erts model and visualise com lex roblems to develo a
better understanding, visualise scenarios for solutions, develop
understanding of complex problems, to identify leverage points for design
.
VisioningDesignInnovationCentres
.
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InnovationCentres30I2012
DesignCentre
Rashmi KorjanDesignEducatorand
Researcher
ar ner u o or an
Mission
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>To transformhealthcare deliveryfromwithin
>Makin the atientcentraltothehealthcare
experience
>To
improve
the
patient
experience, hospital
systems,andhospitalenvironmentthrough
designinpartnershipwithpatientsandcare
ivers and with their consent
>Tofoster
better
choices
and
healthy
lifestyles
VisioningDesignInnovationCentres
Location/Structure
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>LocationofthisCentre withinahealthcarefacility
iskey,sothatobservation,consultation,
pro o yp ngan es ng sanongo nga c v y
>Hubtobefundedbygovernmentandlocated
,
AFMC,Civilhospitals)whereprocessesandknow
howdevelopedcouldbeactivelysharedand
ssem na e oo ergovernmen osp a s
>Locatedwithinprivategeneralorspecialty
whowillbedirectbeneficiariesoftheworkdone
atthecentre
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Resources
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>DesignStudio withintheHealthcarefacilityconsisting
ofnetenabledworkspaces,discussionspaces,library
>Designteam withvariedcapabilities Graphicdesign,
Productdesign,Spacedesign,Informationdesign,Film
andVideo.Somewouldbefulltimeandotherscouldbe
associatedonprojects
>Selectgroupofdoctors, nursingstaff,helpers,
, ,
facility
assigned
responsibility
to
partner
with
design
teamonresearch,brainstorming,testingexercises
>Networkofprofessionals tobecalledinfromtimeto
time(sociologists,psychiatrists,administrators,doctors
etc)
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Activities
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>Designers
will
try
and
look
through
the
eyes of
the
patient,addressingissuesofanxiety,fear,privacy,
vu nera y, na equa e n orma on a a pa en s
face
>Facilitatefree
discussion amon
atients
their
families
doctors,nurses,staff,administratorsetc
>Partnerwithallstakeholderstovisualise,prototype
an mp ementnewtypeso es gnserv ces
>Designerswillchallengeoldideas andmethods,but
will be sensitive in re lacin them with new ones
throughcarefulconsultationwithallstakeholders
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Activities
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>Design
team
would
observe different
stages
in
the
hospitalizationprocess,recordthroughnotes,film
p o ograp s, n erv ewse c
>Mapthefindings lookforpointsofconflicts,insights,
o ortunitiesfor
new
solutions
>Visualise alternativeprocedures,informationflows,
toolsandenvironments,documentformats,servicesas
t enee suggests
>Prototype alternativesandtestwithpatients,staff,
doctors ex erts and refine based on feedback received
>Build newsolutionsandintegrateintohospitalservices
while
continuing
to
monitor
and
refine
them
VisioningDesignInnovationCentres
Ecosystem
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design
studio
healthcare
facility
patient
doctors
nurses
staff
pathology home
famil
chemists
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InnovationCentres31I2012
Innovation
.
ParthoGuhaAlumnus,NID,Director,ElephantStrategy+Design
AshishDeshpandeAlumnus,
NID
,Director,
Elephant
Strategy
+
Design
Overview
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InnovationmakessenseonlyinthecontextofBusiness
(bothstart
up
and
established).
InnovationinIndiaisnot about
goodeducation
but
it
is
about
passion and
Innovationisdrivenbypassionatepeople,whoneed
assistance.
.
largepopulaceofpeopleandin
thiscontextourpresenteducation
systemisantiinnovation.
AreasofinterventionforthesuccessfulInnovation;
ExistingbestpracticesBusiness,Finance,Technology,
Delivery, Marketing,Manufacturingetc.
reat nga
an u
o
e te
educationalinstitutestocreate
fewinnovationprocessexperts
maybeessentialyetitisnotabout
creatingfewinnovatorswhowill
Newidea
&
delivery
Opportunity
maps,
brainstorming,
customerexperience,businessmodels,Design
createmassivenationalwealth.
Therealchangewillhappenwhenthepowerofinnovationis
, , .
SustainingPassion Meetinglikemindedpeople
(Medici
effect),informal
share
groups
(Jelly
meets),
o emasses.
Theneedofthedayistocreatea
platform whichtakesthe
innovationprocess
&
related
help
successstories tothepeople,helpingthemsucceedintheireffort.
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Mission
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>Tocreateanorganizedplatformwhichreachesouttopeopletohelpthemconvert
their
innovation
intent
into
reality
>Itisthesepeoplewithinnovationintentatthecentreoftheinitiativeandhelping
themtowardssuccessistheIIPscoremission
>IIPsprovidethebasicinfrastructure,encouragement&expertconnectionsand
peoplehavetousetheirinitiative&entrepreneurshiptotaketheprojectthrough
CorePhilosophy
KeyPrinciple
Morefor
less
for
more
VisioningDesignInnovationCentres
Ecosystem
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>Theadmission totheplatform(IIP)isof NOentrybarriernature tohavemaximumpeoplefromallwalksoflifetocomein,hangout,interactand
.
platformisamustasabackbone.
>T eseare
sma ,sem
orma ,
access e spaces ocate w t n
AcademicInstitutions,IndustryClusters,large&smallmanufacturingsetups,etc.
> ere sas ruc ure s ep ys epprocess or e nnova onpro ec o a es ape
andthere
are
planed
input
&
interventions
from
the
experts
as
needed.
>TheInnovation Hubinchargelooksafterasetofparticipantsandmonitorstheir
,
experts
VisioningDesignInnovationCentres
StructureOutreach
Node 1aPlatform
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Inno.
Hub1
Node1a
Outreach
Platform
comes
to
peopleOutreachnode
Inno.
Hub
2
Node1b Hundredsof
themspread
across
the
Admin
Office Inno.
Node1z countryspecially
Tier2andTier3
towns
11
InnovationHubsLocatedatmajorcities,
CentralAdminOffice
Monitoring
numerousNodalon tor ngnumerousno esan encourage
peopletoenterthisplatform.Physicalavailability
ofexperts.Largegatherings,expertsmeets,
Offices,empanelling
expertsandfacilities.
,
,
.
VisioningDesign
Innovation
Centres
Location/Ecosystem
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Outreachnode Useofsomeexistingfacility,smallspace,accessible,tier2&3cities
InnovationHubsLocatedatmajorcitiesofIndia,monitoringnumerousOutreachnodes
andencouragepeopletoenterthisplatform.Largegatherings,expertsmeets,success
storysharing,Shopideamela,etc.Compactmidsizeworkspaceofabout1000sq.ft.with
worktables,meetingroom,goodinternetconnectivity,shareplatform,prototypecenter
>Prototypefacilities Sophisticatedfacilities&skillsforprototypingatreasonablecostto
besharedbyparticipants.ExpertsreachtotheOutreachnodesthroughinternetbased
ortals.Hubismana edb aadministrator.
CentralAdmin
Office
Monitoring
numerous
Hubs
&
Nodes,
empanelling
experts
and
facilities.
Online isthebackboneoftheplatform essentiallyasharenetworkInnovation portal
eachparticipantsprojectismonitored,Communication/skype likechatwithexperts,inter
,
.
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Innovation
Centres
Activities
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Gettingparticipantsfortheplatform brandingandcommunicatethisasa
movementamong
young
people
nationwide
Createphysicalfacilitiesandtheirmanagement Smallsharedspaceswithin
existingfacilities,sharedworkspaces,sharedprototypefacilities
Createtheonlinetechnologycommunityinnovationportalplatform
Createapoolofexperts,processes,methodsandtools,casestudy,etc.
Connectto
venture
funding
bodies,
business
communities,
etc.
Overall
Itisaflexible,light,nonbureaucratic,lowinvestment,missiondrivenorganisation.
This
model
takes
innovation
out
of
institution
walls
and
puts
it
accessible
on
the
streetsofIndia!
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Innovation
Centres
Resources/ Funding
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>PartnershipformatforIIPconnectsthePublicresourceswith
entrepreneurshipledfranchiseenetwork
>Thecentraladministrationanditsactivitieswillbegovernmentpromoted.The
>Theinnovationhubswillbefranchisedtoinstitutionsinapartnershipmodel.
,
anearn
&
share
basis
with
Central
administration
> e o esw e ranc se o n v ua sonas m arearn s aremo e
>The
users
will
pay
for
using
services
&
space
on
an
time
period
basis.
Projects
channeledthroughhubsandnodeswillcarryanadministrativefee
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Innovation
Centres
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InnovationCentres30I2012
Settlements
Rajeev Manikothn epen ent es gn onsu tant
the Visual idea
Mission
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OneofthekeyissuesfacingIndiaasanationwillbethatof
urbanisation.If
India
is
moving
to
massive
urbanisation,
we
must
.
trajectories,theideaofurbanising to50%withinthenextcoupleof
decadesisratherfrightening.
Iproposethesettingupofacoupleoftestcreativeresearch&
innovationhubsinselectlocationsthatarelikelytogrowinthe
immediatefuture.
Thefunction
of
this
would
be
to
mould
this
growth
based
on
communities.Growthmodelsanditsverynaturecangainfrom
designthinking.
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Innovation
Centres
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Intent&Direction
H ttl t th t i t t ith th i t d it
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Humansettlementsthatintegratewiththeenvironmentaroundit.
Itaddresses
work
&
employment,
education,
food,
health,
housing,
transport,
communication,etc.
Itlooksathowthesesettlementsnetworkandlivesymbioticallywithother
settlements.Welookatidealscalesforsettlements.Adaptabilitymodelsbased
basedonvariousinnatefactors.
Welookathowethnicknowledgecanbebuiltontocreatetrulysustainable
settlements.
Welookathowthesesettlementscanthatthrowsupgrowthmodelsthatare
.
Welookathowcommunitiescanbringbackrespecttolifeandenvironment...
VisioningDesign
Innovation
Centres
Intent&Direction
I t d f I di iti i i t b Sh h i Si l t
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InsteadofIndiancitiesaspiringtobeaShanghaioraSingapore,lets
lookat
creating
sensible
settlements
that
need
not
create
chaos
and
.
Letslookattappingdesignsensibilitiesatmoulding settlementsthat
.bemodelsthattheworldcanlookatlearningfrom.
VisioningDesign
Innovation
Centres
Structure&Direction
It goes without saying that what I propose will be a very complex
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ItgoeswithoutsayingthatwhatIproposewillbeaverycomplex
journey&
mandates
the
involvement
of
a
multi
disciplinary
team.
,
1.Howeducation&learningworksandwhatistaught...
2. What the nature of housin & buildin s will be.
3.Whatthenatureoftransportwithing settlementscouldbe.
4.Howthesettlementswillconnectwitheachother.
5.Howfoodcanbefromroundthecornerinsteadofcomin from
milesaway...
6.How
and
where
people
work.
7.Howculturalstrengthscanbebuilton.
Andathousandotherfactors....
VisioningDesign
Innovation
Centres
Funding&Realisation
This would have to be in coordination with government agencies &
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Thiswouldhavetobeincoordinationwithgovernmentagencies&
departmentsboth
at
the
State
&
Central
levels
as
much
of
this
would
.
Thesescaleswouldalsonecessitatetheirinvolvement.Thisispublic
enter rise with eo le's artici ation in definin their own futures.
Whilecomponentscouldbeimplementedbyprivateenterprise,much
ofthedirectionswouldhavetobepeopledriven&localespecific.
IwouldlookatthisNOTasanacademicexercisebutatworkingto
executerealtime examples.
VisioningDesign
Innovation
Centres