ForMoreInformation,contact:StephanieFred,[email protected](813)342-4052or
KevinWiatrowski,[email protected](813)218-3894or@visittampabayPR
UnlockTampaBaywiththelatestnewsfromFlorida’ship,historic,urbantourismdestination. Withnewhotels,amazingdiningandthrillingattractions,thetreasuresofTampaBayareyourstodiscover!FormoreinformationandphotographygotoVisitTampaBay.com/media-room.
VisitTampaBayBrewsUpANewWaytoExperienceTheDestination
ThesunshinebeerfortheSoutheast’sLeadingCraftBeerCity
TAMPA,FL(May11,2018)–IncelebrationofNationalTravel&TourismWeek,Florida’shubforcraftbrewing,VisitTampaBayincollaborationwithFloridaAvenueBrewingisproudtoaddanewgemtoitstroveofexperienceswiththeintroductionofitsfirsteverbeerrelease--TreasuredLager.
VotedtheLeadingCraftBeercityintheSoutheastbyreadersofUSATodayandhometosomeofthemostrenownednamesintheindustry,suchasCigarCity,CoppertailandAngryChair,VisitTampaBayhasworkedcloselywiththecraftbrewbusinessforseveralyearsbuildingacollaborativepartnership.Fromindustryevents,toattendingtheGreatAmericanBeerFestival,hostingtheBeerBloggersConferenceandevensamplingTampabeerswithjournalistsinGermany,VisitTampaBayhasbeendedicatedtogivingpotentialvisitorsanimmersiveexperience–onethatbeerprovidesaperfecttouchpoint.
TreasuredLager,aHelles-stylelager,iscrisp,refreshingandmadefordrinkingundertheFloridasun.Drinkerswillnoticeapronouncedmaltybackbonewithtoastedgrainflavorsandahintofsweetness,perfectforunwindingwhileonvacationinTampaBay.ThetraditionalGerman-stylebeerisanhomagetoTampaBay’sdeepGermanroots.Inlayterms,it’sdeliciousandrefreshing.
ClickheretodownloadavideooftheTreasuredLagerproductionprocess
“Asadestinationthatworkscloselywithourpartnersandonethatisalwayslookingforthenextdifferentiatorwestartedworkingwithourcraftbreweriesseveralyearsagoandthesuccesssincethattimehasbeentremendous,”saidChiefMarketingOfficerPatrickHarrison.“Whilemanycitiesknowclaimtobecraftbeerdestinations,weareoneoftheoriginalandbest,especiallyinFlorida.That’swhyitmadecompletesensetobranchoutandintroducethiscollaborationwithFloridaAvenue.Theyareagreatpartnerandit’sadeliciousbeer.Watchforotheradditionsinthenearfuture”.
ForMoreInformation,contact:StephanieFred,[email protected](813)342-4052or
KevinWiatrowski,[email protected](813)218-3894or@visittampabayPR
Expecttofindthesecansanywherefromtradeshowstopresseventstogiftbags.VisitTampaBayalsoplanstosellTreasuredLager,alongwithmanyotherfantasticlocalbrews,attheUnlockTampaBayVisitorsCenterintheheartofdowntownTampa.
TreasuredLageristhelateststageinTampaBay’slongrelationshipwithbeerandbrewing.Florida’sfirstcommercialbreweryopenedinTampa’sYborCityin1896.Morethanacenturylater,dozensofbreweriescallTampaBayhome.CraftbeerhasbecomeoneofthemanyofreasonswhytravelerschooseTampaBayastheirnexttraveldestination.
“FloridaAvenuebeerhasbeenbrewedinSeminoleHeightssince2010.Sincethenwe’veseentremendousgrowthlocallyinthecraftbeerindustry,”saidFloridaAvenueBrewingownerAnthonyDerby.“We’rethrilledtopartnerwithVisitTampaBaytoproducetheirofficialbeerandsupportthetourismindustryinourhometown.”
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AboutVisitTampaBay
Thehip,urbanheartofFlorida’sGulfcoastbeatsinTampaBay.VisitTampaBayencouragesadventuroustravelerstounlocksun,funandcultureinFlorida’smostdiversetraveldestination.Weare
anot-for-profitcorporationthatworkswith800partnerstotelltheworldthestoryofTampaBay.Treasureawaits.
ForMoreInformation,contact:StephanieFred,[email protected](813)342-4052or
KevinWiatrowski,[email protected](813)218-3894or@visittampabayPR
AboutFloridaAvenueBrewing
FloridaAvenueBrewingCo.makesbeerforthesunshinestate.WemaynotbetheoldestFloridabrewery,butourteamhascreatedqualitybeersthatencompasswhatitmeanstobeaFloridian.FloridaAvenueBrewingfermentedin2010onNorthFloridaAvenueintheSeminoleHeightsneighborhoodof
Tampa,Florida.
