Download - Visual communication tutorial 4
Visual CommunicationCDG 204
School of graphic design 2014Lecturer: Miss. Hafiza Wahida Abd Kadir
chapter 10
IMAGES - 'The camera was my signal for help, nothing more.'
The Image Revolution
• The image is in the middle of a revolution.
• Amateurism means– that the general public are increasingly
providing the news media with pictures, and companies are producing their own advertising images.
The Perspective of Intention
• This covers the work of the client under three categories:– Goal
• The ambitions for the image, for the target group and for the choice of medium.
– Message• Instrumental, relational, dramatic or non-dramatic
staging.
– Context• The surroundings in which the image is
reproduced.
Categories of Image
• Informative– Giving the relevant information without value
judgements.
• Explicative– Explaining an action or course of events.
• Directive– Indicating or encourage a certain opinion.
• Expressive– Communicating strong feelings using powerful
means.
The Perspective of Proximity
• This covers the work of the photographer under three (3) categories:– Cut, where the subject is captured and cut.– Composition, in which the image's line,
volume, space, light and colour are composed to form an attractive and orienting whole.
– Meaning, the meaning and content that the photographer and the client want to get across using the image.
The Perspective of Reception
• Covers the receiver's or viewer's encounter with the image:– Perception
• The eye receives visual stimuli, which are sent on to the brain by the optic nerve.
– Experience• Consists of a personal feeling, an assessment of
stimuli and processing the impression.
– Interpretation• In which the viewer expresses the meaning of the
image (in image analysis).
example of images revolution
example of images revolution