Download - Visual Imagery for Blogs - Bar Camp Berlin 3
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Visual Imagery for Blogs
Mark MelnykowyczAn American Peyote Scribble
blog.americanpeyote.com
Blog Camp Berlin 3October 19th, 2008
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Goal
• Discuss the use of pictures on the web
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers
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Blogging
• Create a reaction in the reader
• Communicate or invoke emotion
• Transfer knowledge
• Give value to the readers
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Blogging with Text
• Efficient - readers scan and read text
• Google indexes posts via keywords, tags, content, titles, etc.
• Easy to produce
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Love
Fear
Hate
Dramatic
Beauty
Cool
Adventure
Desire
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Love
Fear
Hate
Dramatic
Beauty
Cool
Adventure
Desire
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• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities
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Flickr for Photographers
• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own with little context
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Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities
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Flickr Workshops Blog Partners
DiscussionPhoto sharing
ReaderInteraction
BlogNetwork
Strobist.com
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Photo
Text
Post Link
Flickr Posting
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Flick DiscussionBlog Post
Flick Photos
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Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog
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Reactions to Images
• Context, text defines the base for the image
• Viewer preconceptions about the image or presentation form
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Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation
Reaction based on your experiences
What is the context?
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Context
• A visual images means something because of its context
• Context defined by your experiences
• Context defined by text content
• Images reinterpreted based on new context
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TextText
• Photography as a Weapon (Errol Morris)
• http://morris.blogs.nytimes.com/2008/08/11/photography-as-a-weapon/
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U.S. Secretary of State Col in Powel l addressed the U.N. Secur i ty Counci l Feb. 2003
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Is Truth Defined by Context?
• Images are as flexible as text to lie with
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Discussion