AKWAABA “Welcome”

Kayla FowlerAMPD 3800

Customer ProfileTarget Market-Men and Women ages 16-25- Consumer loves trendy ethnic clothing

Akwaaba -Means “Welcome” in Ahan tribe of Ghana- An affordable store for trendy items. Selling ethnic clothing mainly African patterns.

Inspiration-Festival, Celebrities,WGSN,and Ghana fashion week

Floor Plan

Window mock-up

Store logo

Marketing

Scale Wall planogram

Large Graphic / Sign

Akwaaba

THANK YOU!