Download - Visual Order Book
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VISUAL_O DE .
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content
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figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
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figure/ground to distinguish between the main object of focus and the
background
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sim
ilarit
y th
e as
soci
atio
n of
figu
res
wit
h si
mila
r cha
ract
eris
tics
and
attr
ibut
es a
n as
soci
atin
g th
em a
s a
grou
p
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sim
ilarit
y th
e as
soci
atio
n of
figu
res
wit
h si
mila
r cha
ract
eris
tics
and
attr
ibut
es a
n as
soci
atin
g th
em a
s a
grou
p
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proximitythe way that the eye favors objects that are near each other,
and how the objects form a group
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closurethe way the eye and brain sense a need for closure in an incomplete object or figure
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cont
inua
nce
a de
sign
or o
bjec
t tha
t lea
ds th
e vi
ewer
s ey
e to
follo
w a
dir
ecti
on.
Eve
n if
the
dire
ctio
n le
ads
off t
he p
age
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translation to take an image or object, and repeat them in a
sequence of vertical, horizontal, or both
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rotationtaking a image or object and rotating it from 1 to 359 degrees in either direction
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reflectionto mirror an image or object to show it in a reverse direction
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glide/reflection to take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place
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to take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place
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dilation taking a image or object and showing different sizes
within a sequence of a grid. This would include from
small to large, vice versa, or sometimes both.
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stru
ctur
e 1
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stru
ctur
e 2
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stru
ctur
e 3
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stru
ctur
e 3
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stru
ctur
e 4
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stru
ctur
e 5
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stru
ctur
e 5
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stru
ctur
e 6
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symmetric balancea compositional balance that lies equally over the central axis
of the page
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asymmetric balance a compositional balance that lies unequally over the central axis of the page
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asymmetric balance a compositional balance that lies unequally over the central axis of the page
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ambiguous balancea compositional balance that is unpleasing to the eye, and lies slightly
uncentered on the central axis
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neutral balancea compositional balance that shows randomness all
over the page and the central axis
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® kaylie beckley, 9/20/2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.