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visual researchcreative sketchbook
“CREATIVE RESEARCH IS THE SECRET OR TRICK WHICH UNDERLINES ALL ORIGINAL CREATIVE DESIGN.”
John Galliano.
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WHAT IS RESEARCH?
research
i) CONTEXTUAL & VISUAL RESEARCH
i) KNOWLEDGE & UNDERSTANDING
ii) INFORMATION / DATA / FACTS
ii) THEME BASED INSPIRATION
iii) SEARCH / COLLECT / ARCHIVE / RESOURCE
iv) METHODICAL INVESTIGATION & INQUIRY
v) VISIT / FIRST HAND EXPERIENCE
vi) VIEW / DETAIL STUDY
i) RECORDING / LOG OF THOUGHTS & FINDINGS
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WHAT IS THE PURPOSE
OF RESEARCH?i) TO INSPIRE OR PROVOKE
ii) TO GIVE CREATIVE DIRECTION
iii) STUDY OF DETAIL, TECHNIQUES & PROCESSES
iv) REFERENCE FOR DESIGN
v) DEVELOP KNOWLEDGE & UNDERSTANDING
v) A RECORD OF THE PAST TO INFORM PRESENT & FUTURE
i) SHOWS YOUR PERSONAL VIEWPOINT
i) A PERSONAL DIARY OF DATES, TIMES, EVENTS & PLACES
research
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WHERE TO SOURCE RESEARCH?
i) LIBRARY > BOOKSHOPS > FLA
BOOKS / JOURNALS / MAGAZINES / INTERNET / DATABASES
ii) ART GALLERIES > PHOTOGRAPH GALLERIES
iii) FILMS > DOCUMENTORIES > WORLD CINEMA
iii) MUSEUM > EXHIBITIONS > TRADE FAIRS > EXPO’S
iv) ARCHIVE MATERIAL > COLLECTIONS > HISTORICAL DATA
i) SHOP RESEARCH > STREET RESEARCH > COOL HUNTERS
• TRAVEL > COUNTRIES > CULTURES > LIFESTYLES
ii) ALL AROUND YOU!
research
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HOW TO SOURCE RESEARCH?
i) WHO
ii) WHY
iii) WHERE
iii) WHEN
iv) WHAT
research
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HOW TO
INTERPRET RESEARCH?i) HISTORICAL & CULTURAL REFERENCE
ii) DETAILING, TECHNIQUES & PROCESSES
iii) MARKET PLACEMENT & DESIGN DIRECTION
iii) SHAPES, SILHOUETTES & STRUCTURE
iv) TEXTURES, COLOURS & FABRICATION
i) CONSTRUCTED TEXTILES, PATTERN & EMBELLISHMENT
• CONTEMPORARY TREND & FORWARD THINKING DESIGN
ii) THROUGH YOUR PERSONAL VIEWPOINT
research
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WHAT IS PRIMARY RESEARCH?
PRIMARY RESEARCH IS YOUR PERSONAL VIEWING AND
RECORDING OF INFORMATION THROUGH FIRST HAND
EXPERIENCE THROUGH PHOTOGRAPHY, OBSERVATIONAL
STUDY DRAWINGS, INTERVIEW AND THE GATHERING OF
MATERIALS, PROCESSES & TECHNIQUES THROUGH
PERSONAL INVESTIGATION.
research
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WHAT IS SECONDARY RESEARCH?
SECONDARY RESEARCH IS ANOTHER PERSONS RESEARCH
RECORDINGS AND FINDINGS EVIDENCED THROUGH
BOOKS, MAGAZINES, JOURNALS, INTERNET, DATABASE,
PHOTOGRAPHS, RESEARCH PAPERS, MARKET REPORTS, ETC.
research
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WHAT IS CROSS
REFERENCED RESEARCH?
CROSS REFERENCED RESEARCH IS ‘INDEPENDENT’ VISUAL
RESEARCH OR INFORMATION THAT CAN PROVIDE
YOU WITH DIRECTION OR WAYS TO INTERPRET YOUR
PRIMARY OR SECONDARY RESEARCH.
research
PRIMARY RESEARCH
INTERPRETATION
CROSS REFERENCE RESEARCH
SECONDARY RESEARCH
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a creative sketchbook
INGREDIENTS
RESEARCH
PRIMARY
SECONDARY
CROSS-REF
MARKET
ANALYSIS
PHOTOGRAPHS
STUDY DRAWINGS
DESIGN DETAILS
COLLAGE
EXPERIMENTATION
SILHOUETTES
COLOUR
TEXTILE IDEAS
DESIGN INVESTIGATION
3D DEVELOPMENT
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a creative sketchbook is the foundation to your design work
THE DESIGN PROCESS
i) RESEARCH > SKETCHBOOK > ANALYSIS
EXPERIMENTATION & DESIGN INVESTIGATION > SELECTION
ii) MARKET PLACEMENT > INTENDED CONSUMER GROUP > MARKET RESEARCH
iii) CREATIVE DEVELOPMENT > DEVELOPMENT SHEETS > COLOUR > FABRICATION
EVALUATION > DESIGN SELECTION >
• PRESENTATION BOARDS > ILLUSTRATION > PROMOTE
DESIGN BOARDS > WORKING DRAWINGS >
i) DESIGN REALISATION > TECHNICAL PROCESS > PATTERN CUTTING > TOILE / PROTOTYPE
EVALUATION > FIT ADUJUSTMENT > MANUFACTURE / GARMENT CONSTRUCTION
• PRESENTATION > COMMUNICATE IDEAS > PRESENTATION BOARDS
ii) REFLECTION > SELF EVALUATION > CRITICAL REVIEW > PERSONAL DEVELOPMENT
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sketchbook
SKETCHBOOKS SHOULD ALSO SHOW DEVELOPMENT OF COLOUR, FABRIC, TEXTILE AND 3D DEVELOPMENT TO COMPLIMENT AND SUPPORT YOUR ANALYSIS AND DESIGN INVESTIGATION
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sketchbook
SKETCHBOOK LAYOUT AND COMPOSITION SHOULD DEVELOP IN A METHODICAL AND INTERLINKING STORY OF RESEARCH THEMES AND DESIGN INVESTIGATION AS WELL AS EXPERIMENTAL THROUGH THE CREATIVE MONTAGE OF VISUAL RESEARCH
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analysis
WHAT TO DO WITH GATHERED INFORMATION, VISUALS & KEY DESIGN IDEAS?
CONSIDER THE FOLLOWING PROCESSES:
i) ENLARGING
ii) REDUCING
iii) REPEATING
iv) RELIEF
v) PLEATING
vi) FOLDING
vii) DECONSTRUCTING
viii) JUXTAPOSING
CONSIDER THE FOLLOWING METHODS:
i) PERSPECTIVE / VIEWPOINT
ii) ASYMMETRY & SYMMETRY
iii) COMPOSITION & LAYOUT
iv) CUT OUT SHAPES & SILHOUETTES
v) CONTINUE STYLE LINES THROUGH IMAGES
vi) SIMPLIFY
vii) ABSTRACT
viii) DRAW
WAYS TO ANALYSE & INTERPRET RESEARCH:
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analysis
i) APPLYING ANALYTICAL APPROACHES TO YOUR
RESEARCH WILL PROVIDE YOU WITH A WEALTH
OF INFORMATION TO INTERPRET AND INFORM
INNOVATIVE AND INVENTIVE DESIGN IDEAS:
HOW CAN WE ANALYSE OUR
RESEARCH TO INFORM THE DESIGN PROCESS?
RESEARCH, COLLAGE, OBSERVATIONAL DRAWINGS & THEORY:
TO INFORM DETAILS & SILHOUETTES
INFORM CONCPET IDEAS
INFORM INITIAL DESIGN IDEAS
INFORM INVENTIVE GARMENT DETAILS
COLOUR / TEXTILE / FABRIC EXPERIMENTATION
3D DEVELOPMENTS & STAND WORK
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analysis
A VISUAL ANALYTICAL APPROACH TO THE USE OF RESEARCH CAN BE THROUGH THE USE OF COLLAGE & RESEARCH MONTAGE, WHICH CAN OFTEN INFORM ‘INSTANT’ SILHOUETTE & DETAILING IDEAS
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analysisYOUR ANALYTICAL APPROACHES WILL INFORM YOUR INITIAL DESIGN INVESTIGATION DRAWINGS IN YOUR SKETCHBOOK TO SHOW YOUR ATTENTION TO DETAILING, SILHOUETTES, TEXTILE, COLOUR, FABRICATION & DESIGN DIRECTION.
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sketchbookTHE SKETCHBOOK IS A WORKING TOOL THAT ALWAYS NEEDS TO SHOW HOW YOUR RESEARCH AND ANALYSIS HAS BEEN USED TO INFORM YOUR DESIGN INVESTIGATION
REMEMBER TO SHOW YOUR CREATIVE JOURNEY, EXPERIMENTATION AND PERSONAL VISION
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AND HAVE FUN WITH YOUR SKETCHBOOK!