DEVELOPING WITHRELEVANCE IN

TODAY’S MARKET

Brett Gregory-PeakeManaging Director

International PropertyMarketing Consultants

Engaged on projects with a combined GDV in access of $750 million

TOPICS

• Meeting the challenges presented by today’s real estate sector

• Managing buyer expectations

• Achieving sales

THE BIG ISSUES & THE SOLUTIONS

Investment capital – relevant product & pricing

Oversupply – meeting with demand

Cynicism – transparency & evolution

Profit – new sales & marketing solutions

NEW ROUTE TO MARKET

Supported by processInfluenced by intelligence

Step 1: FocusStep 2: Prep & planning

Step 3: Execution

STEP 1: FOCUS

• Establishing demand - what are people looking for?

• Understand the buyer and what motives them

• Don’t brand for brand’s sake – do you need one?

• Value engineering – be realistic

STEP 2: PREP & PLANNING

3. Strategy is key – plan the marketing process considering all elements

5. Stand out – don’t follow the crowd

7. Develop necessary & relevant marketing assets

9. Plan path to purchase – in market experience is crucial

STEP 3: EXECUTION

3. Create sales efficiency – consider less traditional methods

5. Legacy build – establish trust and credibility

7. Invest in new marketing tactics – digital etc

9. Get people to the site

MARKETING MUST COME FIRST

www.frankearnest.com

http://theoutstander.wordpress.com