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VM Sistemi SpA
Bologna, February 11th 2014Luca Peana
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Luca Peana
About Me!
Marketing experience in:B2B and B2C Market, Consultancy, Small Business, E-commerce,
Luxury, Web Agency…
Class 1978
2004 First Marketing Job
July 2012Marketing Manager
VM Sistemi Spa
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About VM Sistemi Spa
Born in 1984
60 Employees 250 Customer4500 Users
Faenza - HQMilano - Roma2013: +15% growth
www.vmsistemi.it
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About VM Sistemi Spa
2 Business UnitIT Unit
ERP Unit
High Value ServicesHigh AvailabilityNetworkingRemote Services ManagementVirtualizationOutsourcing???Cloud???
ERP Retail SolutionsElectrical Branch (Elettrix)Electronics Retail (Strike)Mechanic Branch (Olpix)
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Talea Consulting: a VM Sistemi Start-UpHigh SpecializationEIM (Enterprise Information Management)Document Management and Business Process Management Projects
www.taleaconsulting.it
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My Job in VM Sistemi1 Office2 ResourceMany activities
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My Job in VM Sistemi – Get Tools- CRM solution with high level details data - Social Business Platform for knowledge sharing and cooperating
- Blog (Content repository)- Social Network Page (Linkedin, Twitter, Slideshare, Facebook, Youtube…)- Email Marketing Strategy (contact Plan, Newsletter…)- Influencer and Digital PR…- Market Discovery (Survey, insight…)- Vertical Market Events
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My Job in VM Sistemi - Strategy
- Targets (Erp: Administrative Director / IT: CIO)- Content (tech content, cross content, “Real number” content – case history)- Channels (multichannel Strategy)
Win the challenge of “attention” in Attract, Engage, Nurtuning steps
Content is King
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Huston: we have a problem……in the cloud!
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Cloud Services…
All speak about cloud, but…
What is Cloud? A mask for outsourcing? Housing? Other?
Is the italian Market ready for Cloud?Privacy law, internet speed…
CIO’s are ready to invest in cloud?
These are the questions! Help us to find an answer…
Follow us on www.vmsistemi.it
VM SISTEMI SpA Faenza: Via R. Ossani, 18 - 48018 - Faenza (RA) - Tel 0546 689511 – Fax 0546 689591Milano: Via L. Tolstoj 86 - Scala H - 20089 San Giuliano Milanese (MI) – Tel 02 57506417Roma: Via Troilo il Grande, 3 – 00131 Roma – Tel 06 41294278www.vmsistemi.it – [email protected]
Luca PeanaMarketing Manager
Email: [email protected]: 0546 689511
