Download - Volunteer recruitment
VOLUNTEER RECRUITMENT
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Connect with us on facebookVolunteer Centers of Michigan Michigan Community Service
Commission
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Provides resources to volunteer centers across the state in their efforts to address key community issues.
www.mivolunteers.org
www.mnaonline.org
The state’s lead agency on volunteerism working to build a culture of service by providing vision and resources to strength communities through volunteerism
www.michigan.gov/mcsc
Goals
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• Identify the benefits of a systematic volunteer recruitment program.
• Identify best practices in volunteer recruitment.
• Provide ideas and tips that might be used by a variety of organizations.
What is Volunteer Recruitment?
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The process of matching an organization’s needs with a volunteer’s interests and skills
Benefits of Volunteer Recruitment
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Program Sustainability
Increased satisfaction & sense
of connection
Maximizes organizational
resources
Prepare Your Organization
STARTING POINT:•Understand your organization’s history•Align & articulate connection to mission•Identify impact of workplace culture and environment.
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Steps to Recruiting and Placing Volunteers
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1. Develop a Volunteer Position
Description
2. Develop a Targeted
Recruitment Plan
3. Screen Volunteers
4. Interview and Match
Volunteers to Appropriate
Positions
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STEP 1:
Develop a volunteer position description
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The Volunteer Position Description
The volunteer position description outlines the volunteer tasks, skills, abilities and interests
The position should align with the organization’s needs, goals and mission
The position description is the foundation upon which to base all recruitment and placement efforts
TEMPLATE--VOLUNTEER POSITION DESCRIPTION WORKSHEET.docx
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Foundation of Recruitment
The Position Description Identifies skills and attributes Provides focus (i.e., targets)Attracts the right people Sets clear expectations
STEP 2
DEVELOP A
RECRUITMENT PLAN
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Recruitment MethodsTargeted Recruitment—specific, focused, and
addressed to the audience most likely to possess the skills, interests, and availability needed.
Broad-Based-goal is to keep organizational volunteer needs in the public eye.Most appropriate for large scale, short-term events
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OTHER EXAMPLES
Recruitment bookmarks.docx
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BROAD-BASED RECRUITMENT
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Targeted Recruitment
1. Target Your Market
2. Identify Benefits and
Features
3. Craft a Powerful Message
4. Design a Communication
Strategy
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Ask The Following Questions
Who is your target audience?What are important features of position?What would appeal to them about the position? What are some possible barriers?What additional things do we need to know about
the audience?What strategies should you use to reach your
audience?
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Identify Benefits and Features
Benefit: What volunteering does for the volunteers, such as teaching them a skill, having fun, meeting people, etc.
Feature: Descriptive elements of the volunteering, such as when, where, doing what with whom, etc.
Think about your organization’s current volunteer opportunity postings
• Which audience(s) are currently targeted?
• Which audience(s) might you want to target in the future?
POLL
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• Brainstorm a variety of target groups• Choose 1 and identify the type of benefits
that would appeal to this particular group
Start the discussion
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IMPORTANT POINT New Opportunities = New Volunteers
Different Needs
Different
Opportunities
SKILLED
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GROW YOUR VOLUNTEERSFrom within
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Differing Levels of Involvement
Foster Volunteer Growth
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Volunteer Engagement ScaleLevel 1: ShoppersLevel 2: Episodic ContributorsLevel 3: Short-term ContributorsLevel 4: Reliable RegularsLevel 5: Fully Engaged VolunteersLevel 6: Committed leaders
Connect to your mission
Connect with the volunteer’s needs
CRAFT THE MESSAGE
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MANY WORTHY CAUSES
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THE MESSAGE MUST BE
POWERFUL
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Craft a powerful message
THREE PARTS
STATEMENT OF CLIENT
NEED
HOW THE VOLUNTEER
CAN HELP
THE BENEFITS
TO THE VOLUNTEER
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EXAMPLE
BENEFITS
You’ll never feel more appreciated (and you’ll get some exercise too!)
HOW TO HELP
Don’t let them strike out. Join our Special Olympics Team. Call 1-800-Gold Today
STATEMENT OF CLIENT NEED
They have gloves, bats and softballs, but no coach. Seventy-five mentally-challenged boys and girls are waiting for a coach. They’re waiting for you.
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Good Messages. . .
Many elderly in our community live lonely stretches without a warm smile or embrace. Your family could volunteer to “adopt” one of these senior residents. The members of your family will experience some rare quality time together while giving someone a real lift. Call Mary at 555-111 for more information or visit www.ourwebsite.org
•Simple•Compelling•Consistent with branding•Contact Info.
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Time & Project Specific
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• Choose one current volunteer position description and use the 3 steps to create a recruitment message.
• Review your organization’s position descriptions and discuss how each might be restructured to better meet volunteer needs.
Start the discussion
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Virtual Volunteers WantedPress Releases and Public Service Announcements Writer
Volunteer Opportunity Details:
May not require in office presence, but should be willing to meet periodically with staff or committee members to help develop publicity pieces. Comfort with and access to email if working from home. Distribution of announcements to appropriate media outlets. Maintain, or coordinate with staff or other volunteers to maintain, accurate data base of print, TV, and radio contacts. Minimum 1 – 2 times per month.
Knowledge and skill at writing media releases, experience preferred.
This opportunity is sponsored by: Michigan Audubon Society
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Different audiences require different communication strategies•Email, twitter, facebook•Booths, displays•Media—radio, newspaper•Billboard• Storytelling, pictures, video
•YouTube http://www.youtube.com/watch?v=srLEbfUyQzw
Be strategic about communication 32
Design a Communications Strategy
Which strategies does your organization use and find successful?
POLL
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WHERE DO YOU FIND THEM?
Online Senior CentersSchools
YAC -Honor Society -Service LearningCommunity Service Other Volunteers (spread the message)Faith-basedOther ______________
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Marketing Your Message
Distribute brochures or postersMake public service announcements on television,
radio, or newspaper Speak to community groups (e.g., faith-based,
neighborhood groups, community forums)Collaborate—churches, businesses, other nonprofitsPost to online venues (e.g., Websites, Twitter,
YouTube, Facebook, blogs, etc.)Word of mouth - “The personal ask”Talk to current volunteers, staff, and board membersSet up a booth at a local events (e.g., farmers
markets, festivals, etc.)
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CAPITALIZE ON
National Days of ServiceDay of Service &
Remembrance Sept. 11Make A Difference DayFamily Volunteer DayMartin Luther King, Jr.
DayNational & Global Youth
Service DaysNational Volunteer Week
Community EventsFestivals
Concerts
Athletic Events
Expos
Orientations36
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Online Recruiting Resources
• www.serve.gov
• www.idealist.org
• www.youTube.com
• www.volunteermatch.org
• Widgets
www.1-800-volunteer.org
www.craigslist.org
www.facebook.com
www.handsonnetwork.org
Blogs
Online Recruiting
•Visible/Accessible•Combines recruitment with data collection and reporting
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On-line RecruitmentHandsOn Connect
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STATE-WIDE & NATIONAL PORTALS
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CRAFTING THE ONLINE MESSAGE
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1 search term, 1 rural community; 49,039 results
BREAK THROUGH THE CLUTTER
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LET THE TITLE DO THE WORKUse action wordsDescribe the impactAsk a question
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Keep it briefOne opportunity, 100 words
Word it simply and make it easy to understandNo jargon, no acronyms
KISS (and brief)
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Who’s Your Target?
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BABY BOOMERS
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Young Professionals, Unemployed:
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8 EASY STEPSMake it Visually AppealingMake Good Use of Your First
SentenceCreate a Strong Call to ActionProvide Direction and Support
Time Commitment, Training, Restrictions
In Summary--
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Make Your Organization SearchableHave An Online PresenceUse Key Words
Remember to EditGrammar, Spelling, Clarity
View Your Listing as a VolunteerEnlist Your Volunteer’s Input
Most importantly—Offer An OpportunityThink variety, skilled, flexible, short-term49
Most Effective Recruitment Tools
•Your organization’s reputation•Effective organization•Community Impact
•Connection with your mission•Word of mouth
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Finally & Continually— Plan ahead. . .
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Use the orientation process to make the connection with those “one-time” volunteers.
Include the “ask” in orientations, reflections, and any other opportunity.
Capitalize on national days of serviceTrain team leaders to recruit“No” may simply mean “Not Now” or “Not
this Opportunity”Offer a variety of opportunities
• What additional skills might your organization recruit through a new volunteer opportunity.
• How will your organization “grow your volunteers”? What types of opportunities will serve your mission and offer new opportunities for volunteer leadership?
Start the discussion
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Effective Recruitment
Good Volunteer Management
Increased Volunteer Retention
One Final Point
MAKING THE
MATCH
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ADDITIONAL TOOLS & RESOURCES
Planning FormRECRUITMENT PLAN WORKSHEET.docx
Position Description Template & Example
Resource Page
Connect with your local Volunteer Centerwww.mivolunteer.org--member directory
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FUTURE WEBINARS
Capitalizing on Single Days of Service
Risk Assessment
Screening & Orientation
Training & Supervision
Evaluation & Recognition
And more
GIVE US YOUR SUGGESTIONS
http://www.mivolunteers.org/
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QUESTIONS/COMMENTS
Any unanswered questions will be responded to by email
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Thurs, April 29
Register through the Learning Center
www.mivolunteer.org
CAPITALIZING ON SINGLE DAYS OF SERVICE
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Summary
Questions, Feedback
Thank you for your participation.
Please complete the evaluation that will appear after we close the webinar. (NOTE ON SCORING—5 is high, 1 is low)
Your input is appreciated.
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